Ashley Opens Several New Locations

March 08, 2024

In March, Ashley celebrated the opening of several new stores:  one 38,000 sq. ft. showroom in Bensalem, Pennsylvania, a 21,000 sq. ft. Ashley Furniture HomeStore location in Nairobi and a third 2,136 sq. ft. location in Surabaya, Indonesia which is situated inside Galaxy Mall, Surabaya. Ashley, one of the largest retail furniture store brands in North America has more than 1,075 locations worldwide.

More On The Pennsylvania Store

The new store in Pennsylvania is owned and operated by Abdul Ayyad, who owns eleven additional Ashley stores in the surrounding region.

“This is an exciting time for us. We are excited to bring another Ashley store to PA; our brand sets the standard for providing consumers the latest on-trend furniture styles and coordinated accessories.” Abdul Ayyad, CEO stated. “We have designed our showroom space in a way that allows us to showcase hundreds of furniture settings for living rooms, dining rooms and bedrooms. Plus, we offer a large mattress selection, home accessories and kids furniture. We look forward to providing our guests with a one-stop-shop for style, comfort and value when they furnish their homes.” Ayyad added.

More On The Showroom In Nairobi

The new Nairobi store is owned and operated by Fairdeal Furniture Ltd, which owns four additional Ashley Furniture HomeStores in the surrounding region. The Park View store will employ approximately 12 people.

Juzar Mamujee, Chief Operations Officer, Fairdeal Furniture Ltd., stated, “We are honored to bring Ashley Furniture HomeStore to Nairobi. This new store allows us to be closer to our customers and provide a world class experience to our guests. Ashley HomeStore is a brand name that people have come to trust. This trust has led to its growth into being one of the #1 selling furniture store brands in the world.”

The showroom features complete lifestyle vignettes, down to the final detail of lighting, rugs and wall art. Product categories include bedroom, dining room, upholstery, leather, occasional tables, home office, youth bedroom, recliners, mattresses and accessories. Technology enhances the environment, incorporating various elements to improve the customer shopping experience.

More On The Indonesian Location

Surabaya Location

The new store in Surabaya, Indonesia is owned and operated by PT. Home Center Indonesia, who owns 12 additional Ashley stores in the surrounding area. This is the second HomeStore in the province of East Java.

Meutia Kumala, Owner, stated, “Ashley Furniture HomeStore offers customers a wide variety of beautiful home furnishings at a great price. We look forward to serving our local customers, providing the best customer service in the industry, and expanding the Ashley brand in Surabaya.”

The store’s interior architectural design includes 13 settings with distinctive styles of New Traditions, Vintage Casual and Contemporary. The showroom features complete lifestyle vignettes.  Similarly to the Nairobi location, product categories include bedroom, dining room, upholstery, leather, occasional tables, home office, youth bedroom, recliners, mattresses and accessories. Technology is incorporated into the space to improve the customer shopping experience.

Visit ashleyhomestore.com

About Ashley

Ashley is committed to being your trusted partner and style leader for the home. This commitment has made Ashley the largest retail furniture store brand in North America and one of the world’s best-selling furniture store brands with more than 1,075 locations in 64 countries. Start designing your dream home today.

Ashley Furniture Industries, LLC (Ashley) feels that every person deserves more value for their money. Established in 1945, Ashley is the largest manufacturer of home furnishings in the world, and was named one of America’s Best Employers by Forbes in 2021. From design through fulfillment, Ashley is committed to delivering the world’s best home furnishing values, selection and service, and earning the loyalty and trust of its customers every day.