Therapedic International Strengthens Position In Colorado

Therapedic International has strengthened its already powerful position in Colorado as the result of the merger of two area leaders who will now jointly produce goods under the Therapedic brand. According to Gerry Borreggine, Therapedic President and CEO, Sermaro International, headed by Rodney Goodrum, the Therapedic licensee in Denver Colorado since 2009 has merged with Old West Mattress Company, headed by Lester L. Mesner, the former Colorado Spring Air licensee, from 1982 to 2007. The new entity, which will continue as Old West Mattress Company, will remain the Therapedic licensee for this region. Lester L. Mesner will be CEO and Rodney Goodrum will be president of the merged entities.

In making the announcement, Borreggine said, “This merger is the ultimate win-win-win scenario. Successful, smart and territory-dominant licensees are what make Therapedic successful,” adding, “and when entities such as these two producers come together, they win, Therapedic wins and all of their customers win as well.”

Commenting on the decision to continue as a Therapedic licensee, Goodrum explained that, “Therapedic has become a well-respected brand under Gerry Borreggine’s leadership and we are extremely pleased to continue to be a part of the family of factories that will continue to contribute to that success.”

“With the combined resources of each company, the new entity will be in a stronger position to compete in today’s ever changing bedding landscape,” said Mesner. “The merger will strengthen our ability to continue to provide personalized service and innovative products to our customers.”

“Our already strong position in the West just got even stronger as a result of this merger,” Borreggine confirmed. “Now, more than ever, we have the ability to service larger regional accounts all throughout Colorado and beyond.”

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About Therapedic International: For over fifty years, Therapedic International has dedicated themselves to producing the world's finest sleep materials. While Therapedic believes in integrating technology and innovation into all of their sleep products, the brand has stuck by the notion that the best products are still the ones that are hand crafted. That's why each of Therapedic's sleep products are made with an unwavering commitment to producing quality mattresses and sleep related products. Therapedic International is a recognized top-10 mattress brand with over 50 licensees producing Therapedic brand products throughout the world.


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