Immunity by Therapedic International
If ever a mattress line was tailor-made for the current moment, it would be the new Immunity collection by Therapedic. More than just a well-made mattress collection, this line is further bolstered by a clear branding story that helps retailers connect with consumers at a time when health and wellness remain at the forefront of their minds. The line-up combines exclusive materials and constructions that not only deliver a good night’s sleep—but may aid in boosting the sleeper’s natural immune system as well.
The Immunity collection is comprised of six hybrid beds featuring copper-infused, high-performance foams and Quantum-edge, pocketed coil units. But its most distinguishing feature is the cover; made with patented yarn technology called NatuVerex, it boasts the highest copper content of any mattress cover on the market.
Copper has been tested and proven to be anti-bacterial, improve circulation and boost immune systems. These homeopathic benefits, along with the comfort and support of Immunity mattresses, may provide another line of defense for the health-conscious consumer—delivering a more naturally restorative night’s sleep.
Immunity was designed specifically to ensure that the full benefits of copper are imparted upon the sleeper. According to Fine Cotton Factory, the manufacturer behind the NatuVerex technology, 30% copper content is the “sweet spot” of effectiveness. The company’s research has indicated that, at this level, the ions in the copper yarn can penetrate up to four layers of bed clothing.
“Unlike other products featuring exclusive cooling or healing features that are buried inside the mattress, many layers below the sleep surface, Immunity has its exclusive feature directly on the surface,” explains Borreggine. “And the potency of that feature is so strong that it will permeate through four layers of bed linens, including a mattress pad. This will allow the benefit of the copper to reach the skin of the sleeper, providing the user with the full effect and benefits associated with copper.”
“Unlike other products featuring exclusive cooling or healing features that are buried inside the mattress, many layers below the sleep surface, Immunity has its exclusive feature directly on the surface. This will allow the benefit of the copper to reach the skin of the sleeper, providing the user with the full effect and benefits associated with copper.”
—Gerry Borreggine
President of Therapedic International
With price points starting at $1,299 and topping out at $2,499, the Immunity collection is already receiving positive reviews from across the Therapedic network. “Immunity got a great response at our show,” notes Illinois-based factory owner, Darren Sodikoff. “We got great placements on the line, and we expect good business from it.”
The collection received a similar response from Jeffri Massie, president of Therapedic Indonesia: “We are definitely going to launch the line in Indonesia at our fall show.” The appeal of Immunity goes beyond just its features and specs too. “We think its positioning is brilliant,” adds Therapedic Indonesia’s Silvia Kho.
While Immunity made its official debut at the winter Las Vegas Market in January 2022, the line was first test-marketed under a different name the year prior. Designed by Therapedic Colorado owners Les Mesner and Rodney Goodrum, the collection was initially dubbed the “MemoryTouch Hybrid.” After it became an immediate hit in the Denver market, Mesner and Goodrum brought the collection to the national Therapedic group, where the company quickly identified the growing value of its health and wellness benefits—and rebranded it as Immunity.
“The Immunity branding gives this great product line more clarity and better positioning,” says Goodrum. “It was a strong product line for our factory, and now it has gotten even stronger with its new branding, point-of-sale materials and positioning.”
Under the tagline, “Keep Well, Sleep Safe,” the collection’s point-of-purchase materials spotlight its unique health-focused positioning. Colorful, eye-catching wall graphics detail the Immunity by Therapedic story, communicating the health benefits of copper and the exclusive features of the NatuVerex cover. All the models also feature copper-centric names such as: Cinnamon, Chestnut, Auburn, Terracotta, Siena, and Sepia.