Spring Air International Expands with Briody Bedding Deal

Spring Air International Expands with Briody Bedding Deal

In a strategic move that marks a significant expansion of its international presence, Spring Air International has recently signed a deal with Briody Bedding Limited, ushering in a new era for both companies in the Republic of Ireland and Northern Ireland. This partnership reaffirms Spring Air’s commitment to its global licensing network, adding a third new international licensee in just a few months.

Spring Air, a renowned leader in the mattress industry, and Briody Bedding, a trusted Irish manufacturer, have shared a robust business relationship for many years. This longstanding alliance has primarily benefitted from Briody’s exclusive rights in Ireland. With the new deal, Briody rejoins Spring Air’s international licensing network, poised to introduce a broader range of innovative products in the local market.

Nick Bates, President of Spring Air International, expressed his enthusiasm about the renewed partnership, stating, "We are delighted to welcome back our Irish licensee Briody to our international network. The history between our companies goes back a long time, and we have seen the company’s success grow over the years. We look forward to many more years of watching the company advance in its market.”

Briody Bedding, based in Ballinrink, Ireland, epitomizes the success story of a local family business transforming into a significant industry player. Founded in 1974 by Benny Briody and Brid Briody, the company began with just three employees producing 30 mattresses a week. Today, under the leadership of the Briody children, the company has expanded to 90 employees manufacturing 1,000 mattresses weekly. This growth was recently acknowledged when Briody Bedding received the AIBF Enterprise of the Year Award from the All-Ireland Business Foundation.

David Briody, a company director, shared, "In Ireland, Briody is synonymous with sleep, the kind of deep, energizing sleep where you awaken refreshed and ready for the day. With the innovation behind the production of Spring Air’s mattresses, we recognize that Spring Air’s goals align with ours. At Briody, we are constantly producing new and innovative products by means of extensive research and development.”

He added, “My father originally brought the Spring Air brand to Ireland over 20 years ago, and it is important for us to carry that forward and introduce a greater range of Spring Air mattresses to the Irish market.”

This partnership not only signifies a robust business strategy for both companies but also demonstrates their commitment to providing high-quality, innovative sleep solutions to their customers. With Briody Bedding's local expertise and Spring Air’s global reach, this collaboration is set to redefine the standards of comfort and quality in the Irish sleep industry.


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