Bob Mills Partners With Diamond On Custom Mattress Program

Omnichannel sleep products manufacturer Diamond Mattress announced a new partnership with furniture retailer Bob Mills on a five-bed program at its nine stores.

The Bob Mills Sleep Spa Signature Series from Diamond Mattress includes three models with three choices of firmness. The program gives each retail location in-store training with experienced Diamond Mattress trainers and a fully equipped Experience Center for visual and tactile demonstration to educate and engage customers. Diamond Mattress also provides marketing support with imagery for online and print promotion and additional marketing materials.

“Bob Mills Sleep Spa is all about the latest technology in providing the finest sleeping experience,” said Bob Mills, president of the Oklahoma-based retail chain. “The exclusive graphene technology shows that Diamond is the only manufacturer addressing temperature control to enhance blood circulation that induces quality sleep—and the brand makes it easily demonstrable to the customer with the graphene demonstration (in the Experience Center). This compels the  customer to gravitate to new technology while dismissing the old NASA foam stories. “

Diamond Mattress officials said the Bob Mills Sleep Spa Signature Series provides superior support and heat transfer technology through the use memory foam with highly conductive graphene flakes. They are covered with Cool Touch temperature-regulating fabric for a cooler sleep surface. The three mattress models include five bed options: Relax Medium, Refresh Medium, Refresh Firm, Refresh Plush and Retreat Plush.

Mills offered a word of advice to potential Diamond dealers: “If you are ready for increased bedding sales, higher average ticket and double-digit margin, while eliminating tariffs, then add Diamond mattresses to your bedding department.”

Diamond Mattress President Shaun Pennington said, “We’re thrilled to have Bob Mills as a partner. Our two companies have synergies that come from having a family-owned business. Bob Mills cares about quality the way Diamond cares about quality. Together we have built a lineup of luxury beds that fit every type of sleeper.”

Visit and


Comments (0)
Leave a Comment close