Therapedic International is bringing its unique market positioning to the seating segment, inking a deal with Copper River Home for new lines of power recliner lift chairs, massage chairs, office seating and swivel recliners. Debuted at the spring High Point Market, the new collections will be available to retailers under the Therapedic brand name.
“This is a new product category for us and we are excited to be working with a quality partner like Copper River Home,” said Gerry Borreggine, CEO and President of Therapedic International. “The whole ‘wellness’ category continues to be more important to consumers of all ages and we are excited to be extending our brand into that growing segment of the market.”
The new seating lines, which will retail from $399-$1,199, were developed by industry veteran Philip Bell, founder of Bell Furniture Industries. Now a managing partner of Copper River Home, Bell and his team spearheaded the seating categories that are being co-developed with the Therapedic team.
The seating segments include a wide range of products. The Thera-Rise Power Recline Lift Chairs is a fully featured line that offers amenities including Carbon Fiber Heat, Massage and Live Smart Liquid/Stain Repellent performance fabrics from Culp. The new Therapedic Full Feature Massage Chairs are available in a range of prices that are high on value, but feature-rich--like every Therapedic offering in the global marketplace. A full line of seating targeted for the growing segment of consumers who work at home in small businesses, the Therapedic Home Office Seating line features adjustable backs, lumbar support and fabric treatments that range from mesh to fully upholstered. Finally, the Therapedic “Relaxation Loft” Swivel Recliners build upon the growing trend in leisure relaxation. Particular attention has been given to pressure mapping and overall comfort coupled with a wide range of materials and finishes.
Copper River Home will oversee the sales, marketing and distribution of the new collections, in addition to warehousing the products in Lexington, NC. Set to be available at the end of May, these new products offer weight capacities ranging from 325-500 pounds.
For more information, visit Therapedic.com.
About Therapedic International: Therapedic International is a recognized top ten mattress brand and sleep products manufacturer, operating on six continents, with over 50 licensees products under the Therapedic brand label. In addition to key channels of distribution for sleep sets including Top 100 retailers, Therapedic top-of-bed-products are sold exclusively through Bed Bath & Beyond.