After months of careful product design, PureCare is introducing an extensive line of youth pillows, protectors and sheets. Unlike many companies that merely re-size adult sleep products to create kids’ lines, PureCare has specifically designed its new Kids collection to meet the unique comfort and health needs of growing children. This comprehensive program allows retailers to create a new category to build revenue in kids’ top of bed health and wellness focused sleep products.
The PureCare Kids line includes four “growth” and wellness focused youth pillows, custom-fitting antibacterial silver treated pillow protectors and pillowcases and a 5-sided mattress protector. With suggested retail ranging from $49 to $69, the full line offers multiple solutions for creating a haven of comfort and health in the child’s sleep environment.
The PureCare Kids pillow collection includes four pillows offered in two unique styles, each specifically designed to provide different support options as the child grows and their sleep needs change. The first two pillows in the line, PureCare Kids Rise & Shine Adjustable Height Youth pillows, each feature two removable inserts that allow the parent to adjust the pillow to their child’s preferred support level. The Rise & Shine memory foam pillow features two one-inch memory foam inserts, while the Rise & Shine memory foam + latex pillow features both a memory foam and one-inch latex insert. Surrounded by a plush outer cover filled with PureCare’s exclusive Identically Down (I.D.) the support level of each Rise & Shine pillow can be easily adjusted by removing or adding inserts. Along with the “grow with you” designer build, PureCare Kids Rise & Shine pillows are completely machine washable, allergen proof, dust mite proof, bed bug proof and are treated with PureCare’s antibacterial silver ions which locate and deactivate bacteria on contact.
The second set of PureCare Kids youth pillows is similar to the brand’s successful PureCare One patented adult pillows. A new take on pillow construction, the Single Silhouette Support Youth Pillow features a two-piece build consisting of a Silhouette Support (memory foam shell packed with a balanced blend of I.D. and memory foam puffs) and a Soul Center filled with plush I.D. The single Silhouette Support youth pillow provides two distinct profiles in one pillow, providing support as the child’s sleep needs change over time. The Dual Silhouette Support pillow features a patented three-piece design consisting of an I.D. Soul Center flanked by dual Silhouette Supports (a four-inch memory foam puff support or a firmer solid memory foam support). Both of these PureCare Kids One Youth Pillows are antibacterial silver treated to locate and deactivate bacteria on contact and are dust mite proof, bed bug proof and allergen proof.
Along with the unique collection of youth pillows, PureCare has created custom anti-bacterial silver treated pillow protectors and soft 100% cotton pillowcases specifically designed to fit the PureCare Kids One and Rise & Shine pillows. Each pillow protector features all of PureCare’s health and wellness benefits and features, as well as its AirXchange construction for superior feel and comfort.
The extensive PureCare Kids collection also includes the brand’s signature Omni-Guard Advance 5-sided mattress protector. Featuring antibacterial silver ions to deactivate bacteria, this product focuses specifically on keeping the child’s mattress allergen-, dust mite-, mold-, mildew- and stain-free. The protector provides vital protection against nighttime accidents and other irritants that accumulate within the sleep environment.
And what would a Kids focused line be without an extra treat just for them? Each of the whimsical PureCare Kids pillow boxes double as carrying cases that can be used to collect special trinkets and feature uniquely hand-drawn “coloring book” designed interiors for a little something special after the purchase. PureCare is even inviting their customers to share pictures of their children’s pillow boxes filled with their favorite things on social media.