At the winter Las Vegas Market, Modway debuted its first-ever private-label mattress collection called Flexhaven. Motivated by its goal to support brick-and-mortar retail by helping retailers better compete with online brands, the company is offering the Flexhaven collection exclusively to in-store retailers.
In recent years, Modway noticed the recurrence of competitors selling online while having retail partnerships. The Modway team recognized the uphill battle that retailers faced as a result of this. “We saw stores partnering with mattress brands that sold the same products online,” said Yonatan Gordon, Director of Product Development. “After seeing this and asking current accounts for their feedback, we realized the need for a mattress program exclusively for stores.”
The Flexhaven program also offers retailers a comprehensive marketing package. A complimentary addition, the package includes a full array of marketing materials created by Modway’s design team to help drive in-store traffic. Included in the package are the graphics for a roll-up banner to display in-store, a box sign highlighting Flexhaven’s portability and an overhang banner to suspend above the mattress. It also features an outdoor sidewalk sign and a sleek truck wrap graphics.
Additionally, when retailers commit to ordering ten or more Flexhaven mattresses in the first six months, they receive a Flexhaven mattress for in-store display so customers can feel its luxurious comfort and support.
This new program from Modway has no order minimums, and the brand is also offering the convenience of fast drop-shipping. This means that when a store orders a mattress before 2 pm, the mattress will ship out that same day from one of Modway’s two warehouses, located strategically on the west and east coast for efficient shipping times.
With the Flexhaven lineup, Modway has brought all the conveniences and affordability of an online shopping experience to its retail partners’ stores, where consumers have ample time to try out the high-quality mattresses. The new lineup comes in twin, full, queen and king size all with a 10-inch profile, durable quilted top and ventilated gel-infused memory foam.