Tag Archives: Worden Associates

SSA Offers Free Environmental Glossary and Marketing Guide

The Specialty Sleep Association (SSA) with the assistance of sustainability consultant Vicki Worden of Worden Associates, Inc. has published a free, updated Environmental Marketing Terms Glossary for the mattress/bedding industry. The 14-page publication titled “Glossary of Terms Frequently Used in Environmental Marketing Claims,” is available as a free download at the SSA website, Read more

SSA Sleep Products Seminar Shares Best Practices for Profitable ‘Green’ Marketing

Retailers wishing to reach the eco-conscious consumer should consider attending the Specialty Sleep Association's “Making Green on ‘Green"seminar during the upcoming Las Vegas Furniture Market at the World Market Center on Tuesday, January 31, 2012.  The event is open to all market attendees and will be held in the SSA's showroom (C-1350). “Information can pave the way for...
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SSA Seminar Focused On Organic Marketing Positives, Pitfalls

CHARLOTTE, NC – The Specialty Sleep Association (SSA) presented a seminar for retailers and manufacturers concerned with the potential pitfalls of recent government actions regarding the marketing of “organic” and “green” products at the Las Vegas Market. Titled “Make Sure ‘Organic’ and ‘Green’ Work For You and Not Against You!,” the seminar led by prominent industry...
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