Tag Archives: White House Sustainability Awards

SSA Offers Free Environmental Glossary and Marketing Guide

The Specialty Sleep Association (SSA) with the assistance of sustainability consultant Vicki Worden of Worden Associates, Inc. has published a free, updated Environmental Marketing Terms Glossary for the mattress/bedding industry. The 14-page publication titled “Glossary of Terms Frequently Used in Environmental Marketing Claims,” is available as a free download at the SSA website, Read more

SSA Seminar Focused On Organic Marketing Positives, Pitfalls

CHARLOTTE, NC – The Specialty Sleep Association (SSA) presented a seminar for retailers and manufacturers concerned with the potential pitfalls of recent government actions regarding the marketing of “organic” and “green” products at the Las Vegas Market. Titled “Make Sure ‘Organic’ and ‘Green’ Work For You and Not Against You!,” the seminar led by prominent industry...
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