Tag Archives: verlo

Verlo Mattress Ad Campaign Celebrates “Awkward Holiday Photos”

Holiday marketing campaigns are shifting into high gear one week before Thanksgiving. Milwaukee-based Verlo Mattress, which manufactures and sells mattresses from its 34 stores primarily in the Midwest, is taking a humorous tack in its latest commercials currently streaming online and on broadcast television in select markets. The current ”Bad at Marketing, Great...
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Verlo Shuffles Store Ownership In Central Wisconsin

Milwaukee-based Verlo Mattress recently announced that a longtime store employee has become a first-time franchise owner. Additionally, two other franchisees have taken over two  of the company’s Central Wisconsin locations after Verlo franchisees John and Jeri Henry retired after 20 years in the mattress business. Bob Hardt, who has worked with the Henrys...
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The Marcus Family Announces Acquisition of Verlo Mattress Factory Stores

The Marcus Family, owner of Marcus Investments LLC, and also a controlling stakeholder in the Marcus Corporation (NYSE: MCS), announced the acquisition of Fort Atkinson-based Verlo Mattress Factory Stores, the nation's only franchisee model in the $8 billion annual sleep specialty industry. Marcus Investments acquisition of Verlo Mattresses Factory Stores, the active franchisor that supports more...
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Back Page from the Publisher

I continue to be impressed with the generosity within the mattress industry—manufacturers and retailers alike continue to come together helping communities in need. From Verlo’s Pink Tape mattress with proceeds going to Breast Cancer research; Spring Air International’s ongoing Facebook campaign to provide basic necessities to children in third world countries; and ComforPedic’s firehouse makeovers; to...
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