Serta Simmons Bedding (SSB) announced that it is partnering with Switzerland-based HeiQ Group, a leader in textile innovation, to create a new antiviral mattress.
The agreement gives SSB exclusive access within the U.S. bedding category to HeiQ Viroblock technology, which has previously been approved by the European Medical Device...
Serta Simmons Bedding, LLC(“SSB”), a prominent manufacturer and distributor of mattresses in North America, recently announced the appointment of Shelley Huff as CEO of Tuft & Needle (“T&N”) and executive vice president of direct to consumer (DTC) for SSB. Huff will assume the role effective July 1...
Serta Simmons Bedding, LLC (SSB) and Tuft & Needle (T&N) recently announced that they have entered into a definitive agreement to merge the two companies and create one highly customer-centric house of bedding and mattress brands. The transaction brings together one of the world’s largest manufacturers, marketers and distributors of...
As an industry, traditional mattress manufacturing and retail have been in turmoil for over a year now. With the rise of sleep product start-ups touting technologically sophisticated ways to drive traffic to e-commerce shops and close new digital customers, online bedding brands have had more success than most may have expected. But so many...
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