Tag Archives: Spring Air

Bangalore Based Kurl-On Joins Spring Air

Bedding supplier Spring Air International recently transferred its license in India to the country’s largest manufacturer and retailer of mattresses. Kurl-on, a Bangalore-based company, sells home furnishings and mattresses in more than 7,000 multi-brand stores, 1,300 franchise outlets and 93 Kurl-on branded stores. The company also has 10 factories. As a part of...
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Spring Air Introduces New Back Supporter Labels

To top off its newly redesigned Back Supporter line, mattress manufacturer Spring Air International turned to Hollywood, Florida-based World Emblem to create the line’s labels. With experience developing and delivering high-profile emblems and patches including apparel and uniform patches for professional sports teams and major corporations, World Emblem is a supplier with...
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Iconic Spring Air Bear Emerges From Hibernation

The Spring Air bear, a fixture in the mattress manufacturer’s advertising and marketing efforts until going into hibernation a decade ago, is back for an encore performance in a new campaign that touts Spring Air’s flagship Back Supporter line. The bear, whose Goldilocks-esque routines gave rise to the “that just right feeling” tagline...
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