Tag Archives: Spring Air

Spring Air’s New Marketing Campaign Emphasizes Authenticity

As part of its recent rebranding efforts, Spring Air International has refreshed its logo, developed a new tagline and streamlined its approach to communicating the values and standards of the 92-year-old company.   The company collaborated with the Los Angeles-based branding agency, FireCode, and several key stakeholders to first crystalize its core beliefs and more authentically communicate its essence by identifying its target audiences in the...
Read more

Spring Air Licensees Drive Back Supporter Line Overhaul

Utilizing a new licensee-driven product development process, mattress producer, Spring Air International, is overhauling its flagship Back Supporter line, setting the stage for a consistent product lineup throughout its licensee network. By been meeting with suppliers to select materials and develop a merchandising strategy, a six-member team representing Spring Air licensees has...
Read more