Spring Air is continuing to innovate its new product introduction strategy with the exclusively digital launch of its four-model Breathe collection of mattresses. Coming on the heels of its announcement earlier this year to launch products at times of the year that meet its retail customers’ needs, as opposed to the trade...Read more
Industry leaders answer the question: How can the bedding industry encourage the heightened consumer interest in sleep health even after the pandemic is over?
The Upstate New York-based Metro Mattress chain of bedding stores has become the world’s largest retailer of Spring Air International’s uncompromising Chattam & Wells brand. Working together on merchandising and strategy, the manufacturer and retailer partnership has fully leveraged consumer preference during the pandemic to upgrade their living spaces and bedrooms with...Read more
Spring Air International, a top mattress manufacturer, is partnering with Mattress Firm, the nationwide bedding retailer, on a program that will test-market four models from its Nature’s Rest brand in Mattress Firm stores on the West and East Coasts. Spring Air anticipates that the test will increase exposure to...Read more