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Spring Air’s New Marketing Campaign Emphasizes Authenticity

Spring Air’s New Marketing Campaign Emphasizes Authenticity
As part of its recent rebranding efforts, Spring Air International has refreshed its logo, developed a new tagline and streamlined its approach to communicating the values and standards of the 92-year-old company.   The company collaborated with the Los Angeles-based branding agency, FireCode, and several key stakeholders to first crystalize its core beliefs and more authentically communicate its essence by identifying its target audiences in the...
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Spring Air Licensees Drive Back Supporter Line Overhaul

Spring Air Licensees Drive Back Supporter Line Overhaul
Utilizing a new licensee-driven product development process, mattress producer, Spring Air International, is overhauling its flagship Back Supporter line, setting the stage for a consistent product lineup throughout its licensee network. By been meeting with suppliers to select materials and develop a merchandising strategy, a six-member team representing Spring Air licensees has...
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