As part of its recent rebranding efforts, Spring Air International has refreshed its logo, developed a new tagline and streamlined its approach to communicating the values and standards of the 92-year-old company. The company collaborated with the Los Angeles-based branding agency, FireCode, and several key stakeholders to first crystalize its core beliefs and more authentically communicate its essence by identifying its target audiences in the...
Spring Air’s New Marketing Campaign Emphasizes Authenticity
As part of its recent rebranding efforts, Spring Air International has refreshed its logo, developed a new tagline and streamlined its approach to communicating the values and standards of the 92-year-old company. The company collaborated with the Los Angeles-based branding agency, FireCode, and several key stakeholders to first crystalize its core beliefs and more authentically communicate its essence by identifying its target audiences in the...
