Tag Archives: Spring Air

Iconic Spring Air Bear Emerges From Hibernation

The Spring Air bear, a fixture in the mattress manufacturer’s advertising and marketing efforts until going into hibernation a decade ago, is back for an encore performance in a new campaign that touts Spring Air’s flagship Back Supporter line. The bear, whose Goldilocks-esque routines gave rise to the “that just right feeling” tagline...
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Q&A: Design Inspiration

We’ve turned to some of the industry’s most forward-thinking creative teams to ask: Where do you get your inspiration when designing new products and packaging?

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