Giving Fresno, California-based Pleasant Mattress Co. the rights to produce and sell Spring Air products in all 13 western states, Spring Air International has significantly broadened its longstanding licensing agreement with the privately held manufacturer. A Spring Air licensee since 2009, Pleasant Mattress now holds the largest Spring Air...Read more
Elaine “Laine” Bates McNulty, one of the principal owners of Spring Air International, passed away at the age of 48 on Saturday, October 20, 2018.
As part of its recent rebranding efforts, Spring Air International has refreshed its logo, developed a new tagline and streamlined its approach to communicating the values and standards of the 92-year-old company. The company collaborated with the Los Angeles-based branding agency, FireCode, and several key stakeholders to first crystalize its core beliefs and more authentically communicate its essence by identifying its target audiences in the...
Utilizing a new licensee-driven product development process, mattress producer, Spring Air International, is overhauling its flagship Back Supporter line, setting the stage for a consistent product lineup throughout its licensee network. By been meeting with suppliers to select materials and develop a merchandising strategy, a six-member team representing Spring Air licensees has...Read more