Bedding supplier Spring Air International has been approved by the Furniture First board of directors as an Approved Supplier Partner for the national buying group’s 223 retail members
Spring Air Partners With Furniture First
Bangalore Based Kurl-On Joins Spring Air
Bedding supplier Spring Air International recently transferred its license in India to the country’s largest manufacturer and retailer of mattresses. Kurl-on, a Bangalore-based company, sells home furnishings and mattresses in more than 7,000 multi-brand stores, 1,300 franchise outlets and 93 Kurl-on branded stores. The company also has 10 factories.
As a part of...
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Spring Air Introduces New Back Supporter Labels
To top off its newly redesigned Back Supporter line, mattress manufacturer Spring Air International turned to Hollywood, Florida-based World Emblem to create the line’s labels. With experience developing and delivering high-profile emblems and patches including apparel and uniform patches for professional sports teams and major corporations, World Emblem is a supplier with...
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Iconic Spring Air Bear Emerges From Hibernation
The Spring Air bear, a fixture in the mattress manufacturer’s advertising and marketing efforts until going into hibernation a decade ago, is back for an encore performance in a new campaign that touts Spring Air’s flagship Back Supporter line.
The bear, whose Goldilocks-esque routines gave rise to the “that just right feeling” tagline...
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