Tag Archives: Spring Air

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Spring Air Introduces New Back Supporter Labels

Spring Air Introduces New Back Supporter Labels
To top off its newly redesigned Back Supporter line, mattress manufacturer Spring Air International turned to Hollywood, Florida-based World Emblem to create the line’s labels. With experience developing and delivering high-profile emblems and patches including apparel and uniform patches for professional sports teams and major corporations, World Emblem is a supplier with...
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Iconic Spring Air Bear Emerges From Hibernation

Iconic Spring Air Bear Emerges From Hibernation
The Spring Air bear, a fixture in the mattress manufacturer’s advertising and marketing efforts until going into hibernation a decade ago, is back for an encore performance in a new campaign that touts Spring Air’s flagship Back Supporter line. The bear, whose Goldilocks-esque routines gave rise to the “that just right feeling” tagline...
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Q&A: Design Inspiration

Q&A: Design Inspiration

We’ve turned to some of the industry’s most forward-thinking creative teams to ask: Where do you get your inspiration when designing new products and packaging?

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