Following a surge in consumer demand for hybrid mattresses, independent sleep products manufacturer Southerland has added a six-model lineup to is popular Signature brand. The collection will arm Southerland’s network of retailers with a wide range of competitively priced hybrid builds. Priced to retail from $999 to $1,699 in queen sets, the...Read more
Sleep manufacturer Southerland has named Daryl Newton regional vice president of sales to oversee the company’s efforts in Texas, Mississippi, Louisiana, New Mexico, Colorado and Wyoming. Newton brings more than 20 years of industry experience and knowledge to the position, including sales and leadership roles with Mattress Firm and Simmons Bedding. Reporting...Read more
In a move designed to help its independent retailers tap into the national trend of sleep being the newest “fitness” craze, Southerland has refined its Wake Up Well program. Designed to arm RSAs with tools to engage consumers shopping for sleep products, the campaign includes strategies to help improve sleep, build...Read more
"Southerland Connects" is a complete plan that provides retail partners with product samples, turnkey POS materials and one-on-one product demonstrations.