Tag Archives: Sleep iD

COMFORT SOLUTIONS® Explains New Brand Positioning, Strategies and Initiatives

Comfort Solutions’ new brand position and identity serves as the inspiration and guiding force behind the Top 10 producer’s operation, organization, product development and public outreach. In announcing the new brand platform Never Stop Dreaming™, president and COO Dave Roberts said the statement holds multiple meanings for the industry’s largest licensing organization, founded in St. Paul,...
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Comfort Solutions Addresses Consumer Needs

We asked Owen Shoemaker, senior vice president of marketing and product development, from Comfort Solutions, to talk about his company’s strategy, explain the evolution of its most successful brands, and address what the future of the industry might look like. Comfort Solutions has a solid reputation for marketing brands that target specific consumer needs. Can you...
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