Serta | Sleep Retailer

Serta Announces Partnership With WW

Serta, a leading bedding brand, recently announced its new partnership with WW International, Inc., a global wellness company powered by a leading commercial weight management program.

Mattress Customers Value Comfort Over Price, J.D. Power Finds

According to the recently released J.D. Power 2020 Mattress Satisfaction Report, consumers report that comfort is a significantly higher priority than price.

Serta Simmons Bedding To Develop Antiviral Mattress

Serta Simmons Bedding (SSB) announced that it is partnering with Switzerland-based HeiQ Group, a leader in textile innovation, to create a new antiviral mattress.

The agreement gives SSB exclusive access within the U.S. bedding category to HeiQ Viroblock technology, which has previously been approved by the European Medical Device...

Choice Hotels Joins Serta’s “Stay Home, Send Beds” Initiative

Choice Hotels International is teaming up with Serta to contribute to its “Stay Home, Send Beds” initiative, which is providing bed donations to help address nationwide shortages at hospitals and temporary medical facilities caused by the COVID-19 pandemic. Members of Choice Hotels’ award-winning Choice Privileges loyalty program can now donate...