Serta Simmons Bedding (SSB) announced that it is partnering with Switzerland-based HeiQ Group, a leader in textile innovation, to create a new antiviral mattress.
The agreement gives SSB exclusive access within the U.S. bedding category to HeiQ Viroblock technology, which has previously been approved by the European Medical Device...
Choice Hotels International is teaming up with Serta to contribute to its “Stay Home, Send Beds” initiative, which is providing bed donations to help address nationwide shortages at hospitals and temporary medical facilities caused by the COVID-19 pandemic. Members of Choice Hotels’ award-winning Choice Privileges loyalty program can now donate...
The American Mattress Alliance recently announced its response to an official petition filed March 31st with the International Trade Commission by a group of U.S. corporations including Brooklyn Bedding, Corsicana Mattress Company, Elite Comfort Solutions, FXI Inc., Innocor Inc., Kolcraft Enterprises Inc., Leggett & Platt Incorporated and others. These petitioners are...
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