Tag Archives: Sealy

Sealy Drives Innovation in Digital Marketing Space

TRINITY, NC– Sealy, Inc. (NYSE: ZZ), continues to drive industry innovation with a new digital approach to support the Whatever you do in Bed, Sealy Supports It™ marketing campaign. Launched in mid-May, the campaign, which includes banner advertising, video pre-roll or brief commercials shown prior to online video, mobile, search and a refreshed In Bed™...
Read more

International Bedding BeefsUp Sales Staff

Continuing to broaden its organization with seasoned sales executives, International Bedding (IB) appointed three sales professionals to newly created posts across the country, announced Jeff Maillet, company CEO. Pat O’Brien, Ann Stephenson and Steve Baumberger will work out of IB’s Florida, Texas and Arizona regions, respectively, and will report to Dennis Straily, IB vice president of...
Read more

Latex International’s Leadership and Pricing Changes

Long-time sales and marketing executives Tomas Eisenberg and James Siragusa have been promoted to new responsibilities including implementing Latex International’s new pricing structure. Eisenberg will assume the leadership of marketing and branding as vice president of strategic marketing and Siragusa becomes vice president of sales for the company’s global sales efforts. Commenting on the leadership changes, President...
Read more