Tag Archives: Optimum

Tempur Sealy Debuts New Optimum Collection

Keeping cool was the focus of this year’s winter Las Vegas Market, as Tempur Sealy launched the new Optimum™, the first mattress to feature cooling gel foam from the top to the bottom of the mattress. The new Optimum Collection will feature OptiCool® gel memory foam with OUTLAST® material fused to the surface. Dax Allen, Brand Director...
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Sealy Launches National Commercial Featuring Latest Gel Offering

Sealy®, Inc. (NYSE: ZZ), announces the debut of a new national consumer advertisement highlighting its line of gel memory foam mattresses – Optimum™ by Sealy Posturepedic. The thirty second spot, which is part of the company’s largest advertising spend in five years, premiered during NBC’s Today Show June 14 and will air during primetime shows...
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Sealy Announces New Hires in Finance and Marketing

Sealy®, Inc. (NYSE: ZZ) today announced two new hires in finance and marketing. Mike Wojtaszek will join the company as vice president of financial planning & analysis, while Daniel Calderwood will join as brand director for Stearns & Foster. In Wojtaszek’s new role with Sealy, he will oversee the financial analysis teams for Business Planning and...
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Highlights from Winter 2012 Las Vegas Market

The prevalent theme throughout the energetic and exciting Las Vegas Market was differentiation. Manufacturers presented unique ways to distinguish themselves from the competition therefore offering retailers more choices and more ways to reach consumers. Here you will find our highlights from the Winter 2012 Las Vegas Market. Change was immediately noticeable upon entering Read more