When it comes to selling, anytime and especially right now, you have to have a strong value proposition to be successful. You also need some sort of edge that makes your brand unique. And that can be hard! What about your product or brand makes it sought after—especially in a market as flooded with...
Industry leaders explain how they are promoting sustainability throughout all aspects of their companies.
Organic mattress manufacturer OMI, an industry advocate for healthy sleep, will make a significant investment in a branded public education program designed to increase consumer awareness of certified-organic sleep products. The program is set to launch in the first quarter of 2020. The announcement of the new program came on the heels of...Read more
Organic mattress manufacturer OMI is offering a solution to one of the biggest barriers to entry for retailers who for years have wanted to floor organic product but were encumbered by the high costs of doing so. The manufacturer has partnered with Fundbox for a new business credit platform that will provide...Read more