While the majority of mattress sales are still made in brick-and-mortar stores, the growth of the ecommerce marketplace has become too significant to ignore. In 2012, online sales made up only 5% of the total mattress sales in the US—but in just five years, that number has jumped to nearly 10%. Today, the web...
Beautyrest is hosting its second annual National Training Month, an April campaign focused on educating RSAs about key industry topics in advance of the Memorial Day holiday. Most of the campaign content will be housed on its SleepSells website, which serves as a top online training destination for RSAs. “National Training Month provides RSAs...Read more
Beautyrest is reporting outstanding sales success in the first half of 2016 thanks to the popularity of its new Beautyrest Black line. Beautyrest Black momentum has continued to climb since the new line launched in January, and is one of the fastest growing bedding lines in the industry. Beautyrest Black contains the line’s signature Micro-Diamond Memory...Read more
This April, Beautyrest is instituting the bedding industry’s inaugural National Training Month, a campaign aimed at preparing sales associates for the historically busy summer selling season. Throughout the month, Beautyrest will roll out a series of online and in-store resources dedicated to sales associate training. This observance recognizes the need for an intensive training period...Read more