Michael Zippelli | Sleep Retailer

Classic Brands Expands Coppersmart Collection And Urban Loft Hybrid Line

Taking advantage of the increased consumer appetite for technologically advanced fabrics in bedding, Classic Brands is showcasing its new CopperSmart and Urban Loft Hybrid collections at the Winter Las Vegas Market. After a successful introduction last market, the company will expand its CopperSmart Collection from one bed to include four...

Classic Brands Builds Senior Sales Team With New VP Of Sales

Specialty bedding manufacturer Classic Brands has named experienced bedding sales executive Brian O’Neill vice president of sales. With more than 24 years of experience in bedding sales and marketing for leading mattress brands Sealy, Read more

Classic Brands Partners With A&M Capital To Support Business Growth

Classic Brands has announced its partnership with A&M Capital Opportunities (AMCO), a growth-focused middle market private equity firm, in a transaction focused on supporting the bedding company’s continued rapid expansion. Classic Brands operates as a value-added manufacturing, sourcing, distribution and logistics partner to its customers across all retail and distribution channels. In...

Classic Brands Targets Younger Consumers With New X-Bed Collection

Taking a cue from athletic apparel trends, Classic Brands is unveiling a four-model mattress collection featuring a colorful, wicking fabric that delivers a cooler, drier sleep. The new X-Bed Collection will be showcased at the Summer Las Vegas Market alongside a wide-sweeping introduction of new, creative fabric technologies.

The X-Bed...