New marketing collateral supports the launch of Kluft's new collections, including brochures, commercials, POP, digital assets and other new retail tools.
The partner companies are introducing more than 50 new mattress models in four distinctive collections under the Aireloom, Kluft and Marshall brands.
The Flex Group is integrating E.S. Kluft & Company and Marshall Mattress' operations, strengthening its position as a leader of luxury mattress brands.
The Flex Group appointed a U.S.-based board of advisors to strengthen its knowledge of the U.S. bedding market and to further develop its U.S. business.