Tag Archives: marketing

Low-Tech Ways To Influence Consumer Buying Habits & Improve The Customer Experience

While high-tech analytics are all the rage for improving business, not all retailers have the budget to invest in the data collection technologies needed to better understand their consumers. A recent study conducted by MIT student researchers Lennart Baarman and Tamar Cohen, under the guidance of Prof. Georgia Perakis, examined how more traditional methods of...
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Tips For Building A Successful Content Marketing Strategy

This article originally appeared in Sleep Retailer eNews on November 30, 2017

Digital marketing is a crucial part of any marketing mix. In today’s cluttered web space, it’s increasingly difficult for businesses to cut through the noise and reach their intended audience via display advertising alone. What prospective buyers want is to interact with or gain information from brands before they invest in them....

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