marketing | Sleep Retailer

The Shifting Role Of Marketing Amidst National Crises

As the impact of the pandemic continues to evolve nationwide, many companies remain concerned about how to stretch their budget dollars. With businesses looking to cut back on expenditures, marketing and advertising efforts are often the first departments to be trimmed. But, over the past few months, we’ve seen why that approach may...

While just a few years ago, it may have seemed silly for bedding retailers to remodel their selling strategy just to cater to Gen Z, times have definitely changed. As any parent can tell you: kids grow up faster than you think—and today, the oldest members of Gen Z are already hitting their...

E.S. Kluft & Company, which produces luxury mattresses under the Kluft and Aireloom monikers, has turned to a 16-year veteran in global brand building, the last six of which have been in the luxury bedding industry, to lead its marketing strategy. Magali Castillo, formerly global marketing...

Case Study: What Lululemon Can Teach Us About Email Marketing

While there are many different ways for retailers to engage with consumers, email marketing continues to be one of the most effective. But in order to make the most out of this channel, it’s important to understand certain best practices. To get a clearer picture of what works and what doesn’t when it comes to...