Tag Archives: Jay Baer

A Primer on Reputation Management in the Digital Age

By Jennie Gilbert, Chief Operating Officer of Retailer Web Services In today’s digital age, the lines between perception and reality have become blurred. During every day and with every interaction, we are constantly affecting how others perceive us; this has been true for generations. However, for retailers today, what’s changed is the tremendous—and wildly convenient—power other...
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