Tag Archives: iSeries

Serta’s New Product Updates Boost Brand Loyalty

Serta is helping its retail partners boost their mattress sales this summer with its latest iComfort gel memory foam and iSeries hybrid mattress collections, new online shopping tools, and the launch of its VIP Rewards consumer loyalty program. Inspired by the company’s own consumer research, Serta is unveiling updates to two of its most popular collections....
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Highlights from Fall High Point Market

From temperature regulating technology, to new gel and latex materials, and eye-catching POP displays; we are excited about the many new bedding innovations we saw at the High Point Market last weekend. Below are some of the market highlights: Bedgear: Bedgear offers a variety of different high performance bedding essentials, ranging from sheets and pillows to...
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Serta Adds Springs to iComfort

Serta is combining its revolutionary Cool Action(TM) Gel Memory Foam with its most advanced innerspring, the Duet(TM) Coil Individually Wrapped Coil-in-Coil Support System.  The combination of these technologies allows retailers to introduce customers to the benefits of Cool Action Gel Memory Foam with the support of...
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Highlights from Winter 2012 Las Vegas Market

The prevalent theme throughout the energetic and exciting Las Vegas Market was differentiation. Manufacturers presented unique ways to distinguish themselves from the competition therefore offering retailers more choices and more ways to reach consumers. Here you will find our highlights from the Winter 2012 Las Vegas Market. Change was immediately noticeable upon entering Read more