Tag Archives: Innovative Mattress Solutions

Dormeo Chooses Social Media Contest Winner

dormeoWalter Arnett’s 30-second spot filmed at his local Innovative Mattress Solutions (IMS) Sleep Outfitters showroom was chosen as the winning entrant in Dormeo N.A.’s first social media contest designed to engage consumers nationwide in promoting the benefits of the brand. There were more then 750 entrants in...
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Innovative Mattress Solutions Sees Higher Margins With Dormeo Octaspring

Six months ago Dormeo Octaspring® placed four of its most popular models into 150 Innovative Mattress Solutions (IMS) Sleep Outfitters locations. Since the launch, IMS has quickly become one of the most predominant Octaspring retailers in the United States. Sleep Outfitters has begun branding store locations as a destination point for consumers looking to see...
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SSA Launches Bedfax.org at Winter Vegas Market

The Specialty Sleep Association will launch Bedfax.org, an informative website for consumers and retail sales associates, during the trade association’s winter market educational event for dealers and other attendees entitled “What’s in your mattress,” scheduled for Mon., Jan. 28, 4 to 5 p.m. The branded Bedfax program supports the organization’s goal to drive bedding product...
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SSA to Host Panel to Discuss Growing Specialty Sleep Category

The Specialty Sleep Association (SSA), along with organizers at the Las Vegas Market, will host a panel discussion on the topic of how to create and manage a successful and profitable specialty sleep program at retail. The free event, open to market attendees, is scheduled for Wednesday August 1 at 11 am in building C,...
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