Posh + Lavish emerges as a uniquely high-end solution for retailers looking to revamp or expand their sales strategies.
Taking a cue from New York’s fashion runways, Kingsdown has given its product lineup a style infusion to offer more consumer appeal on retail floors. Woven paisley, polka dots and fashion-forward color combinations adorn the latest Kingsdown mattresses, including its luxury Vintage Collection and the moderately priced Passions Collection. Kingsdown’s focus on designer looks is part of the company’s new merchandising...Read more
Protect-A-Bed is bringing the beginnings of an entirely new in-store experience to its High Point showroom. Following the successful debut of a new racking and display system earlier this year, the top-of-bed maker has big plans for 2019—and will be previewing these strategic new point-of-sale programs at the fall market. “In under...Read more
As part of its recent rebranding efforts, Spring Air International has refreshed its logo, developed a new tagline and streamlined its approach to communicating the values and standards of the 92-year-old company. The company collaborated with the Los Angeles-based branding agency, FireCode, and several key stakeholders to first crystalize its core beliefs and more authentically communicate its essence by identifying its target audiences in the...