Tag Archives: fall 2018

Kingsdown’s New Apparel-Inspired Styling Is Designed To Boost Sales

Taking a cue from New York’s fashion runways, Kingsdown has given its product lineup a style infusion to offer more consumer appeal on retail floors. Woven paisley, polka dots and fashion-forward color combinations adorn the latest Kingsdown mattresses, including its luxury Vintage Collection and the moderately priced Passions Collection.  Kingsdown’s focus on designer looks is part of the company’s new merchandising...
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Spring Air’s New Marketing Campaign Emphasizes Authenticity

As part of its recent rebranding efforts, Spring Air International has refreshed its logo, developed a new tagline and streamlined its approach to communicating the values and standards of the 92-year-old company.   The company collaborated with the Los Angeles-based branding agency, FireCode, and several key stakeholders to first crystalize its core beliefs and more authentically communicate its essence by identifying its target audiences in the...
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