Elizabeth Ciccolella | Sleep Retailer

Blu Sleep Unveils Two “Cool” Marketing Programs

Blu Sleep Products is launching two unique marketing initiatives at the winter Las Vegas Market, including the “COOL” umbrella positioning campaign and the retailer “How to Choose Your Pillow” program. For over a decade, Blu Sleep Products has experienced great success with its line-up of high-performance lifestyle and fashion pillows. Using...

Blu Sleep Products continues its expansion into the United States with the opening of their first US distribution center, warehouse and assembly plant in Pompano Beach, Florida. Company co-owners Alex and Elizabeth Ciccolella say that sales of their uniquely designed European engineered foam pillows, toppers...

Blu Sleep Products Expands Its Sleep Products and Service

By Gretchen Kast and Christopher Schriever

With a long history of technological innovation in the foam specialty bedding industry, Blu Sleep has evolved to emerge as a groundbreaking designer and marketer of breathable memory foam, latex and foamed gel pillows, toppers and, now, mattresses. The Canadian company...

Blu Sleep is launching the “Blu Goes Pink” donation program in support of the American Breast Cancer Foundation. Blu Sleep specializes in creating, producing and marketing high technology and innovative pillows and toppers designed to meet the varying comfort and performance needs,...