Dany Sfeir | Sleep Retailer

Dormeo Reorganizes Marketing Department

Dormeo N.A has increased responsibilities for three seasoned marketing directors: Karen Baartmans, director of retail marketing, Jason Berge, director of direct response and advertising, and Olivia Rodriguez, director of digital marketing. Dany Sfeir, who joined Dormeo a little over a year ago, has left the company. Karen Dormeo

Baartmans...

Dormeo Helps Prepare the Consumer to Buy With New Website

Dormeo N.A has launched a new website which will offer greater interactivity, richer images, videos and product information designed to better educate and inform consumers so that when they walk into a dealer carrying Dormeo, they will be prepared to make a purchase. “What we have learned from talking to our dealers and consumers...

Dormeo Expands Ad Campaign to Include All National Networks

Dormeo N.A. will begin a non-flighted run of its brand new two, five and thirty minute ad campaign continuously on several leading national cable channels including but not limited to CNN, Fox News, VH1, Bravo, and Discovery Fit and Health. Dormeo is investing its advertising dollars to boost brand awareness, educate consumers on what constitutes...

Walter Arnett’s 30-second spot filmed at his local Innovative Mattress Solutions (IMS) Sleep Outfitters showroom was chosen as the winning entrant in Dormeo N.A.’s first social media contest designed to engage consumers nationwide in promoting the benefits of the brand. There were more then 750 entrants in...