How do Colonial LLC, King Koil, Serta Simmons and Corsicana utilize consumer insights to inform their decisions and benefit their retail partners.
Blue Bell Mattress Company (“Blue Bell”) recently named bedding veteran Derek Ritzel as its new president and chief executive officer.
Today’s mattress consumers are more confused and frustrated than ever. That’s what Colonial LLC learned through its recent Mattress Shopper Study. While the research uncovered key pain points affecting the industry, the final findings were far from doom and gloom. In fact, the study reveals a wealth of opportunities for retailers willing...Read more