Colonial LLC Issue

Happy young female standing in front of store window with sale sign

Mattress Promotions That Attract Consumers

A new research study from Colonial reveals valuable insights on how to craft advertising messages that drive consumers in-store to buy.
Closeup of new mattress on display for sale in large furniture store

Mattress Customers Are Still Confused About How To Buy A Bed

A new study commissioned by Colonial explores how local retailers can improve the mattress buying experience for their customers.

Q&A: Consumer Market Research

How do Colonial LLC, King Koil, Serta Simmons and Corsicana utilize consumer insights to inform their decisions and benefit their retail partners.

Blue Bell Names Derek Ritzel President & CEO

Blue Bell Mattress Company (“Blue Bell”) recently named bedding veteran Derek Ritzel as its new president and chief executive officer.