Classic Brands is bringing two new boxed bedding line-ups to the winter Las Vegas Market. The company is pushing the roll-pack category into higher retail price points with the hybrid Chic Couture Collection and helping brick-and-mortar retailers compete with online sellers with the new Roost Collection. Classic Brands is also...
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Shielding dealers from price hikes stemming from tariffs and possible anti-dumping duties on Chinese-made mattresses, specialty mattress producer Classic Brands has moved production out of China to factories in Malaysia, Indonesia and Vietnam. The production shift, which has already been completed, will allow the company to maintain its position as a low-cost...Read more
Specialty mattress producer, Classic Brands, recently hired 20-year mattress industry veteran Paris Fealy to the position of vice president of sales. In this new role, Fealy will focus on growing the company’s presence in the adjustable bed base category and developing sales strategies for its extensive mattress lineup. “Paris’ wide-ranging sales experience in...Read more
Specialty mattress producer, Classic Brands, is expanding its reach into alternative retail channels by opening a showroom in New York in time for the upcoming Fall New York Home Fashions Market, Sept. 24-27. Occupying a high-traffic showroom, the brand will show its products in the 230 Fifth Avenue New York Market Center...Read more