BioMax | Sleep Retailer

Health & Wellness Q&A

The right mattress can help ensure a good night’s sleep and that the sleeper wakes feeling rested and refreshed. We understand that the type of mattress people choose is largely a matter of personal preference. And, just as there is not a “best” single sleep position for everyone, no single mattress suits everyone’s needs or...

Spring Air’s Sleep Sense™ BioMax™ is SSA Documented

Spring Air International will show its complete, SSA-documented, BioMax™ specialty line at the High Point market. Exhibiting in the Specialty Sleep Association (SSA) showroom, the company will occupy nearly 20 percent of the 5,700-square-foot shared space— home to multiple specialty mattress producers and SSA members. Screen shot 2011-10-17 at...
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Examining Green with Industry Leaders

As more and more manufacturers develop and market complete green mattress collections, we asked a number of key manufacturers to share their perspectives. While many of these perspectives speak to their company’s unique offerings, it is important to note that growth...

Spring Air’s New Branding & Marketing Initiative Reinforces Company Values

Spring Air BOSTON—Spring Air introduced a comprehensive, multi-media marketing program for retailers developed specifically to promote and reinforce its brand values, key product benefits and proprietary innovations, the company announced. The three-pronged, communications initiative focuses on Spring Air’s primary business values embodying consumer trust, proper sleep support and innovation through exclusive, patented product designs. “This is the...