How Beautyrest & Shifman are helping retailers counteract negative messaging within the mattress industry.
Serta Simmons Bedding, LLC (“SSB”), the largest manufacturer and distributor of mattresses in North America, has announced the opening of its new plant in Moreno Valley, Calif. The plant is the third of four facilities set to open as part of SSB’s $100 million investment to expand its manufacturing footprint and support...Read more
Challenging consumers to rethink the role the mattress plays in their everyday lives, Beautyrest will launch its new Be More Awake campaign later this month.
Earlier this year, Beautyrest sponsored a live performance of Max Richter’s 8-hour masterpiece SLEEP at SXSW. The absorbing performance is now headed to New York City for the first time, with two nights of performances on May 4 & 5 at Spring Studios. Doors will open...