Serta Simmons Bedding, LLC (SSB) and Tuft & Needle (T&N) recently announced that they have entered into a definitive agreement to merge the two companies and create one highly customer-centric house of bedding and mattress brands. The transaction brings together one of the world’s largest manufacturers, marketers and distributors of...Read more
The Beautyrest brand is excited to extend its partnership with sleep expert Dr. Rebecca Robbins following the success of her 2017 collaboration with the brand. Since Beautyrest initially engaged with Dr. Robbins last summer, she has contributed to numerous media articles, blog posts and educational videos for the brand that discuss the...Read more
Beautyrest celebrated its “Be More Awake” marketing campaign launch by partnering with Universal Music Group to present three performances of Max Richter’s SLEEP, an eight-hour-long concert designed to lull listeners to sleep with relaxing orchestrations that incorporate piano, strings, electronics and vocals. Beautyrest’s sponsorship of the concerts received significant media attention, with...Read more
How Beautyrest & Shifman are helping retailers counteract negative messaging within the mattress industry.