To top off its newly redesigned Back Supporter line, mattress manufacturer Spring Air International turned to Hollywood, Florida-based World Emblem to create the line’s labels. With experience developing and delivering high-profile emblems and patches including apparel and uniform patches for professional sports teams and major corporations, World Emblem is a supplier with...Read more
The Spring Air bear, a fixture in the mattress manufacturer’s advertising and marketing efforts until going into hibernation a decade ago, is back for an encore performance in a new campaign that touts Spring Air’s flagship Back Supporter line. The bear, whose Goldilocks-esque routines gave rise to the “that just right feeling” tagline...Read more
Spring Air International continues to expand its customer service team to meet the demands of its continued growth, naming Theresa Martin customer service specialist.
Spring Air International recently appointed Jennifer Groom to the newly created role of director of operations. A 20 year industry veteran, Groom brings a production, inventory control and operations background to the position. In her new post she will oversee the operations of national accounts, production management and licensee purchasing. She reports to Nick...Read more