Spring Air’s Recipe For Success
By Gretchen Kast
Walking into the Spring Air showroom at the winter Las Vegas Market, it may have taken you a moment to realize where you were. The 9,000-plus-square-foot location is considerably bigger than the company’s previous location. The new showroom is a tangible demonstration of Spring Air’s rapid growth over the past few years. Today, the company offers a myriad of mattress options all along the price spectrum, offering relevant features and robust branding stories. But Spring Air’s product portfolio is not the only thing that has evolved; the company has also been steadily building its licensee network. With an organizational structure that prioritizes collaboration, support and attention to detail, Spring Air has leveraged the expert insights from across its network to drive meaningful product innovation—equipping its retail partners with more dynamic collections that resonate with today’s consumers. This approach has proven successful; Spring Air hit a 15-year company record in 2021 by bringing in over $118 million in sales. The company has no plans to slow down anytime soon.
Following its record-breaking year, Spring Air has again set ambitious goals moving forward—and is confident that it has a solid plan in place for how to get there. “We want to provide an amazing product experience and an outstanding value, while taking care of customers big or small,” explains Nick Bates, president of Spring Air. “So whether you have one sleep shop or 2,500, we want to make sure you feel the same love.”
The company is committed to upholding those standards even amidst supply chain disruption. Now, with new permanent strategies in place to keep warehouses stocked and lead times down, Spring Air has been able to focus on bolstering additional growth strategies for itself and its retail partners. From addressing the consumer demand for high-end bedding to implementing more sustainable practices and delivering a consistently well-rounded product assortment with strong margins, Spring Air is equipping retailers with the programs and support they need to compete in today’s market.