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Each week, we find, curate and share the most relevant bedding and mattress news stories from across the web. Check out what we're reading this week.
- From abroad: The Guardian talks about how mattress retailers and the "sleepy" mattress retail industry have gotten a "rude awakening" from the bed-in-a-box boom. Do you agree with their conclusions?
- Customatic brought on new talent to increase its tech capabilities. Get the scoop on the brand's new hire from Sleep Retailer.
- Furniture World says that follow-up is the key to better bedding and mattress sales. We think follow up is the key to almost any sales. Read FW's actionable advice in this article.
- King Koil hired two seasoned sales managers to support its move away from being a licensing organization and move towards becoming a manufacturing platform. Read all about it in this article from us, Sleep Retailer.
- VICE Australia journalist, David Allegretti, had fun investigating and writing about what happens when you fall asleep in a retail display bed after actually falling asleep in a variety of retail stores, including Forty Winks, DeRucci, Ikea and others.
- BEDGEAR is set to open new Performance Sleep Shops in Thailand and is teaming up with a new Australian retail partner, SNOOZE, to open more shop-in-shops with some custom twists. We've got the full story at Sleep Retailer.
- Tennessee based retailer, Mattress Inn, is collaborating with a local charity, Well Outreach, to host an interesting food drive. Read more about the unique initiative in this story from the Columbia Daily Herald.
- Nick Bates, president of Spring Air, explains that the brand is shifting its licensing strategy to focus on regional independents in this article from Sleep Retailer.
- Motley Fool Canada covers the successes of Sleep Country and analyzes the retailer's growing stock in this article.
- E.S. Kluft appointed former Serta Simmons director of operations, Luciano Saldana, to be its new VP of operations. Read the full story from Sleep Retailer.
- Which professions are the most sleep deprived? Check out this data from Premier Construction News.
- Symbol promoted from within, making Roxanne Hrkman its new VP of Demand Management. Sleep Retailer has the scoop.
- CBS New York explores sleep tracking apps in this article.
- Casio and Sleep Number are creating a new kind of consumer experience. Read the coverage from PR Newswire.
- Congratulations to Gerry Borreggine from Therapedic International and Bob Steelman of Carpenter Company who were recently recognized for their dedication to the industry by ISPA. Full story from Sleep Retailer.
- New innovations bring flame retardant free foam to the bedding and furniture industries. Research and Development (R&D) Mag covers the new product.
- Did you miss last week's Sleep Retailer eNews? In the March 22nd issue, you can read about: the power of post-sale customer service, how the conversation around sleep is shifting and a new habit that could help you sleep better.
- Have you visited the new Sleep Retailer Brand Studio? Our Brand Studio showcases numerous branded videos in one place.
- New expo center planned for downtown Vegas. The Las Vegas Sun talks in more detail about plans for the new project near Market.
- See what bedding brands will be showcasing their products at the spring High Point Market next month with Sleep Retailer's Market Guide.
- Curbed contemplates why there are so many bed-in-a-box brands and how long they'll all succeed in this article.
Science & Fun Stuff
- Boston Globe writer tells tales about dreaming.
- Can yoga help you alter your sleep schedule? In this article from Bustle, the writer shares her morning yoga theory.
- Are bed break-ups the new relationship saver? A husband from LA talks about how having his own bedroom improved his relationship with his wife in this LA Times opinion piece. But get this: he's not alone! According to this article from KCEN-TV, 36% of Texans also want to sleep separately from their partners.
- Millennials are ditching their top sheets and traditionalists are up in arms. USA Today covers the great sheet debate.
- In a Simba sponsored content piece, Dominion Media provides an insightful new bed buying guide.
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