Snooze News Weekly | February 12 – 18, 2021

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Each week, we find, curate and share the most relevant bedding and mattress news stories from across the web. Check out what we're reading this week.


  • Chain Store Age featured Mattress Firm recently, highlighting how the chain matches products to customer needs.

  • PureCare recently rounded out its top of bed portfolio with the launch of a duvet line. Get the scoop at

  • Shifman enhanced its American Heritage line with marketing assets and upgraded styling. |

  • Furniture Today's latest mattress blog post encourages the industry to shift toward a healthy sleep message and away from the current low, low pricing message.

  • Responding to increases in customer demand, OMI added capacity with its new factory within a factory concept. Read the full story at

  • WWD forecasts that 2021 will be a record year for retail.

Science & Fun Stuff

  • Travel and Leisure wrote about what it feels like to sleep in space.

  • How often should you wake up in the night? Mind, Body, Green has insights on what is normal.

  • The NY Times' Wirecutter wonders if fitness and sleep trackers can detect if you are sick.

  • Real Simple wrote in favor of working from bed. See if you buy the argument.

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