The Sleep Retailer 2021 Holiday Gift Guide
Plus some ideas for driving steady traffic even after the holiday rush.
As the holidays near, consumers are scrambling to pick that perfect something for that special someone. What better way to show friends and loved ones that you care for them than by trying to help them get better sleep? As retailers, holiday gift guides (even last minute ones) are a great way to highlight the most gift-worthy products you have on hand and drive traffic to your store—especially in those last few weeks before the Christmas holiday. We’ve rounded up some gift-worthy products released in the past few months.
— Sheets & Blankets —
Blu Sleep’s Alpina Throw Blankets & Baia Waffle Blanket
The luxurious Alpina throw blankets from Blu Sleep are made from Italian cashmere of the highest caliber. Retailing for $250, they are available in gray and beige. Blu Sleep’s new Baia waffle blanket is designed to keep sleepers warm and comfortable year-round. Made from GOTS certified organic cotton, the soft texture and finish give this throw a relaxed and laid back look. Available in gray and white, it will retail for $240. Both blankets are the perfect gift for the person on your list who has you stumped: in warm neutrals they’ll match and decor and you really can’t have too many blankets!
Brooklyn Bedding’s Deep Pocket Bamboo Sheets Collection
Supporting a more sumptuous sleep environment, the deep pocket style of these sheets are designed to accommodate higher profile mattresses up to 17 inches. Each sheet set owes its supreme softness and sheen to the gentle hand of bamboo. The inherent thermal regulating properties of rayon fibers, derived from bamboo, also help maintain ideal body temperature throughout the night. The exceptional breathability of the cotton, coupled with its superior moisture-wicking properties, contribute to optimal cooling comfort. The Deep Pocket Bamboo Cotton Sheets by Brooklyn Bedding are currently offered in a soft palette in three neutral shades—white, khaki and silver.
Read more here.
PureCare Duvet & Sheet Set
PureCare’s duvet collection includes light and medium weight duvet inserts, duvet covers and decorative pillow sham sets in trendy color combinations like earthy clay and deep midnight blue. Each layer of the collection is designed with the same responsive fabrics used in PureCare’s best-selling Elements sheet line, providing retailers the opportunity to sell the perfectly paired sister lines as a complete top-of-bed collection. Gifting a bedroom refresh with Purecare’s duvet and sheet set is a stylish, practical and comfortable choice—sure to please any recipient.
Read more here.
— Pillows —
The Pillow Bar’s Robust Selection Of Personalized Pillows
A tried and true favorite giftable, The Pillow Bar’s pillows are the ideal present. With customizable options and a wide selection of pillow types—sleeping, travel, lumbar and euro—no one will be disappointed by one of these high-quality sleep accessories. The Pillow Bar also offers one-stop shopping with a variety of additional gift-worthy items: lavender sachets, eye masks, candles, sheets, pj shorts and much more.
Visit The Pillow Bar website to peruse the current selection.
BEDGEAR FLOW Cuddle Curve Pillow
Featured in the brand’s recent holiday gift guide, BEDGEAR’s FLOW Cuddle Curve pillow comes in a crescent shape—ideal for cuddling—and offers optimal breathability. With air vents and mesh, it creates airflow to keep sleepers cool and comfortable throughout the night. It’s also dual sided allowing for multiple comfort feels in one pillow.
Read more here.
Spring Air’s Nature’s Rest Pillow
Made with natural Talalay latex and roll-packed, the Nature’s Rest pillow fits neatly in an earth tone-themed, retail-ready display box, delivering a natural aesthetic that enhances the Nature’s Rest mattress story. In addition to the temperature-regulating benefits of Talalay Latex, the pillow is designed to conform to the body’s shape—adding an extra level of comfort by relaxing the muscles and relieving tension in key pressure points.
Read more here.
— Mattresses —
Kids Car Bed From Cilek
Help your child’s imagination run wild with a car bed! As the trend in electric vehicles continues to grow for families across the country, Cilek Kids Room, a Turkish juvenile furniture supplier, transformed its best-selling race car bed and furniture collection into a modern electric (EV) lineup. Featuring a vibrant green-color scheme in the underbody lights, brake and upholstery details to represent environmental friendliness, the GT-E Electric Car Bed is incredibly lifelike and serves as the focal point of the GT-E Collection. Additional items within the lineup include the EV Charging Dresser and a matching study desk with windshield and car dashboard.
Read more here.
Naturepedic Crib Mattresses
Know any new parents? What better way to honor their new milestone than with the gift of safe sleep. Consider one of Naturepedic’s organic crib mattresses. Breathable and waterproof, the crib mattresses from Naturepedic are free of chemicals. Easy to wash and offering optimal support, these crib mattresses can help baby stay healthy and comfortable every night.
Read Naturepedic’s Crib Mattress Safety Tips here and view the full selection here.
— Miscellaneous —
HoMedics drift Sandscape Table
Featuring a glass overlay with a bed of sand beneath, through which a metal ball moves smoothly via a magnetic process, the drift sandscape table creates a calming experience for users—great for any time of day (especially if you’re still working from home, but also great for before bed). Utilizing an intuitive app available on IOS devices, users can choose from hundreds of patterns and mood setting colors, control the speed and brightness, or pick the perfect design playlist. drift is updated regularly with new designs and features. Aimed at bringing mindfulness into the home and improving mood, drift also ties into a philanthropic campaign. In support of the mental health community, HoMedics is partnering with the National Alliance on Mental Illness (NAMI) to help address the need for stronger and more accessible mental healthcare. With every drift purchase, HoMedics will donate a portion of proceeds to NAMI and their Hearts+Minds program.
Read more here.
Malouf’s Sleep Well Set by Pura
The Sleep Well Set by Pura helps round out the Malouf accessory portfolio, but it sure does make a great gift all on its own. This smart diffuser makes it easy to deliver the relaxing aroma of Rest in the evening before bed and the energizing scent of Rise in the morning. A particularly innovative iteration of the aromatherapy diffuser, this product allows the consumer to control it from anywhere using the Pura app on their phone, seamlessly integrating the powerful benefits of aromatherapy into everyday life.
Read more here.
Magniflex CBD Infused Topper
CBD infused items continue to offer a cool factor—who knew you could put CBD into bedding and mattress products—and this offering is sure to make a splash at your family holiday gathering. Featuring a CBD infused fabric cover quilted with a fiber fill, the CBD Serenity Mattress Topper uses Magniflex’s proprietary MemoForm memory foam, which adapts to the weight of the body, on the interior to advance the comfort the topper provides. CBD is known for its ability to provide a sense of tranquility and relief from pain and stress, as well as its ability to encourage a deeper and more restful night’s sleep.
Read more here.
— Unexpected Gift Guide Ideas —
While these guides are great for the holiday season, they can be used as a marketing tool at less expected times too. This year, consider sharing a “New Year, New You” guide to gifts consumers can buy for themselves as they seek to lead healthier lifestyles in the New Year. Or you could opt for a Valentine’s themed gift guide during the February lull. Highlighting what you have on hand, particularly those items that cost less and are physically smaller than a mattress, is always a great way to get consumers into your store even when they aren’t necessarily seeking out a new mattress.
The SR holiday gift guide is becoming something of a tradition, check out last year’s guide here for more ideas on how to assemble your own guide (note: some items included in last year’s guide may no longer be available).
