Sleep Retailer eNews | September 24, 2020

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Retail Sales Numbers Continue To Grow - But New Challenges Loom

Shopping in the store

Retail sales continued to rise last month, but new insights signal that there may be more challenges looming on the horizon. Let’s start with the good news: August was the fourth straight month of retail sales gains, a milestone that many economists did not think was possible back at the start of the pandemic. Furniture and home improvement stores are two sectors that have continued to see notable gains, a good sign for the mattress retail market, which has also seen sales gains of its own this summer. But with the overall rate of growth at just 0.6% for August, some experts are warning that our economic recovery may be showing signs of slowing down. After a positive uptick over the past few months, it remains important for retailers to stay on their toes as we head into new uncertainties in Q4.

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Creating Meaning In The Digital Retail Experience

Man holding his credit card and online shopping on his tablet.

From virtual catalogues to membership-based shopping, it’s about so much more than a transaction

As Americans take precautions to keep themselves and their families safe during the pandemic, the digital retail experience has become more important than ever. Similarly to the idea behind experiential in-person retail, it all comes down to how the digital experience makes the customer feel about their purchase. When selling online, retailers need to start moving beyond accessibility—simply offering a useable ecommerce website might not be enough—to create meaning out of each purchase, either through community, exclusivity or by creating an aspirational feeling. From content-oriented digital catalogues to curated, membership-based digital shopping experiences, we honed in on some specific examples of how to elevate your ecommerce strategy to create a truly memorable experience.

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Can PepsiCo’s New Drink Really Help You Relax & Sleep Better?

Close up of woman's hand taking a glass of water

For many people, stress and insomnia go hand and hand. When the worries and anxieties of the day get too big, they have a tendency to seep into your nighttime routine—keeping your brain buzzing and shut-eye elusive. And in a year as stressful as 2020, that means there are a lot of people laying awake at night. Rather than turning to a late-night glass of wine (which can actually hurt your sleep more than it helps), maybe it’s time to try something new? Enter Driftwell, the new wellness-inspired “enhanced water” from PepsiCo. This new drink contains both magnesium and L-theanine—two active ingredients that are said to help relieve anxiety, boost relaxation and improve sleep. More than just a cool new sleep aid to try, this new drink spotlights an important kind of approach to sleep hygiene—one that prioritizes reducing stress and anxiety.   

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