Sleep Retailer eNews | October 29, 2020

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How To Prepare For A New Kind Of Holiday Shopping Season

Christmas sales. Woman shopping with smartphone by laptop in home interior. Xmas concept. Planning holidays.

Like nearly everything in 2020, the holiday shopping season is expected to look very different this year. While many retail stores have historically relied on holiday doorbusters and big one-day deals to sustain their Q4 sales numbers, these normal strategies will likely be thwarted by rising numbers of COVID cases and an enduring anxiety around indoor crowds. A comprehensive understanding of consumer shopping behavior will be key to sales success this holiday season—along with a clear strategy for how to meet these new needs and expectations. Just because business-as-usual won’t cut it this year, that doesn’t mean the holiday season will be a wash. In fact, the demand for cozy home furnishings remains high and many consumers are looking for new ways to regain some semblance of normalcy—wherever they may find it. By carefully reconfiguring their Q4 strategies, retailers still have a chance to come out on top as we close out this strange year.

We compiled a list of key things to keep in mind as you plan for the holiday shopping season.

Click here to keep reading. 

PODCAST: Understanding Current Supply Chain Disruptions

Shipping Containers along the highway

Brent Limer, Chief Sales Officer for Latexco, joins us on this episode of the Sleep Retailer Podcast to discuss the recent supply chain issues that are affecting the bedding and mattress industry. In this conversation, Limer dives deeper into the “perfect storm” of factors impacting the global supply chain today: from the initial uncertainty of the pandemic and the sharing of raw materials with PPE makers, to new shortages in the chemical industry and soaring freight costs—all at a time when consumer demand has skyrocketed. In doing so, he paints us a clear picture of what has happened over the past seven months and looks ahead to where the industry is heading.

"Coming out of the quarantine, all of a sudden it was like someone turned on a faucet. I’ve been in the industry now for 20 years, and this is the busiest that I have seen it in my 20 years in the industry. And it came all at once. When you have the raw materials inventories low already, when you get a spike there’s no way as a manufacturer that you can handle it…It’s just a complete perfect storm that I believe was started at the beginning of the pandemic and is just continuing to linger. And I fully expect it to linger at least through quarter four but hopefully will have some relief in quarter one."

Listen to the full episode now on Apple Podcasts or Spotify.

The Sleep Disorders That Haunt Horror Films

Spooky Sleep

In honor of Halloween, we explore the spookier side of sleep.

In Mike Flanagan’s new Netflix series The Haunting Of Hill House, the haunting happens both figuratively and literally. The show creates and delivers highly affecting chills through a combination of literal ghosts, later-in-life hallucinations and the long-term effects of paranormal encounters. One character in particular, Nell, is especially troubled - not only by an experience with a ghost but with the sleep paralysis that has followed her ever since.

Hill House isn’t the only scary movie in which a sleep disorder looms large in the plot, by either exacerbating an already creepy situation or creating it. We dug deeper to look into why and how sleep and sleep disorders like sleep paralysis often play a major role in our favorite scary films.

Click here to keep reading.

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