Sleep Retailer eNews | October 28, 2021
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Why Are So Many DTC Brands Going Public?
And what does it mean for the mattress industry?
The past year and a half has been chaotic for the financial markets to say the least. One intriguing outcome of this volatility is a notable uptick in private companies looking to go public. According to RetailDive, there have already been 17 major initial public offerings (IPOs) or other public listing filings in 2021, with direct-to-consumer brands leading the charge and hitting a 12-year record. We’re taking a closer look at a number these moves—from Casper’s rocky public debut in 2020 to Warby Parker’s more recent filing last month—to better understand the DTC category’s potential for growth and what that means for the mattress retail industry.
Meeting Customers Where They Are: The Endless Evolution Of Virtual Selling
New tools allow retailers to meet consumer demand for convenient shopping.
The only constant in life and in retail is change. Throughout the pandemic, we’ve seen quite a rollercoaster ride for the brick-and-mortar store—closures and capacity restraints forced old-school sellers to step into the 21st century and create an online presence or, essentially, fail. However, the demand for hybridized shopping experiences was expanding long before the pandemic, particularly with the growth of the direct-to-consumer category. These days it’s no longer enough to simply have a website and sell online. Similar to finding the right location for an in-person retail store, online retailing is becoming a game of positioning oneself in the highest traffic places like social media and search engines and/or in the most places possible. With a new partnership between Shopify and Microsoft, as well as the growing number of tools for social media selling, retailers have plenty of support to provide consumers with convenient and flexible shopping experiences wherever they are most comfortable.
The Long-Lasting Impact Of Cancer On Sleep
For the millions of Americans who are diagnosed with cancer each year, there is no doubt how powerful its impact can be on many different facets of life. More than just the physical ramifications on the disease, the emotional toll that cancer can take on a survivor is great—and often remains long after treatment is over. That includes the effect it has on sleep. In fact, new research from the American Cancer Society is showing how sleep disruptions continue to be an issue for many cancer survivors nearly a decade after their diagnosis.
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