Sleep Retailer eNews | November 25, 2020
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How Consumers Are Adjusting Their Holiday Shopping Plans
Wallethub recently published fascinating consumer survey results about attitudes toward holiday shopping this year. We went through these findings, highlighted the insights that surprised us most and gathered some tips for responding to these emerging 2020 holiday shopping trends in the weeks to come.
Keep reading here.
NEW PODCAST EPISODE: Meeting More Customers’ Needs With New Financing Options
This week, we are joined by Tony Cerino, VP of sales at Katapult, a unique “lease-to-own” financing company. In this conversation, we discuss what makes the Katapult model different than other payment options, the growth of ecommerce over the past eight months—and how financing programs can help retailers attract new customers in the months ahead.
“When you look at Katapult versus your traditional financing options, Katapult is for the non-prime consumer: consumers that have low or evolving credit scores. And with the way that our product works, we can service those consumers. The customers are not able to pay out of pocket for the mattress that they’re looking for, so they need an option like us to make that purchase… If you’re not working with someone like Katapult, then you’re missing out on customers that are not able to make a purchase at your store or online. And you definitely want to take advantage of that, especially as we get into the holidays and next year – you want to make sure that you’ve got everything lined up to continue to attract customers to your business.”
Listen to the full episode now on Apple Podcasts, Spotify – or download it here.
The Sleep Retailer 2020 Gift Guide
What could be a more practical gift than the gift of better sleep? Whether you are on the hunt for a useful present for the toughie on your list or you’re trying to attract the holiday shopper to your store, we have ideas for you. While not an exhaustive list, below we’ve selected some unique sleep products that we think would make perfect presents this year.
Keep reading here.
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