Sleep Retailer eNews | November 11, 2021

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Inflation Is Surging—What Does It Mean For Retail?

Wooden blocks with percentage sign and arrow up, financial growth, interest rate increase, inflation concept

A new Labor Department report released yesterday sent the media cycle abuzz with news of record-level inflation. According to the report, inflation hit a 30-year high last month, increasing 0.9% from September to October for a total annual increase of 6.2% since October 2020. These new numbers counteracted predictions from economists and policymakers who expected inflation to cool off as we near the end of the year—but should we sounding the alarm bells just yet? We took a closer look at what the inflation numbers really mean and what impact it may have on the retail industry.

Continue reading here. 

NEW PODCAST EPISODE | Malouf Home on Consumer Marketing

young woman using a smartphone with various icons of smart technology.

The past two years have been quite the rollercoaster. In this new series, we’re exploring how consumer marketing has changed and evolved over the course of the pandemic. What are consumers looking for now? And how can retailers meet those needs to grow their sales?

First up is Malouf Home! We caught up with Scott Carr, marketing director, and Ashlee Willes, brand manager, to talk about how they’re helping retailers meet the consumer where they are and how they want to shop. We discuss picking the right type of content for different products and platforms, understanding the impact of social commerce—and what it means to use their business as a force for good in the world.

"Shoppers want to buy however, whenever, wherever they’re in the market. That could be in-store, that could be online, that could be buy it online pick it up in-store. There’s a lot of shoppers taking the authority of their purchase decisions and saying, ‘Hey, I’m going to go work with whatever retailer is ready to sell me where I want to shop, rather than the old way of doing business where I just go to whoever is selling the product on their terms. Now it’s on my terms.’”

—Scott Carr, Malouf Home marketing director

Listen to the full episode now on SpotifyApple Podcasts or download here.

Daylight Saving Time Just Ended, But How Did It Begin?

Teenager girl sleeping in a white bed. Alarm clock in the foreground on pile of books

How can we help ourselves and our families adjust to the time change more easily?

As we come off Daylight Saving Time and “fall back,” it seems like an ideal time to reflect on how this ritual came to be. Why, exactly, do we “fall back” and “spring forward” each year, despite the days of disrupted sleep it can cause for ourselves and our loved ones? Where does it happen? And, as some of us struggle to get on the new schedule (we’re looking at all the very confused pets out there), we wanted to explore some ways to ease the transition too.

Continue reading here. 

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