Sleep Retailer eNews | March 11, 2021

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NEW PODCAST EPISODE: Shifman Mattresses

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For this episode, Bill Hammer, president of Shifman Mattresses, joins us to talk about department stores, digital marketing and his brand’s ongoing commitment to craftsmanship. As a luxury mattress maker, he has a unique perspective on how the industry has had to adjust due to the pandemic—and what kind of marketing support retailers need to connect with today's consumer.

Listen to the full episode now on Spotify, Apple Podcasts or download here.

How To Segment Smarter: Connecting With New Consumer Values

Customer Relationship Management and Leader Concepts on Whiteboard

While the light at the end of the pandemic tunnel is growing brighter with every day, that doesn't necessarily mean we're heading back to “normal” anytime soon—or ever. Even with many people eager to get back to certain lifestyle staples, you can't discount the effect such a year will have on mindsets and behaviors moving forward. What people value, what they prioritize, how they want to engage with the world around them—the pandemic has had a real impact on these ideas, even if we’re not quite sure what those are quite yet. With that in mind, it’s important for brands and retailers to evaluate their marketing strategies as they prepare for the year ahead. It’s not just about online versus in-store or digital versus traditional either; it’s about connecting with the right people with the right message at the right time. With a thoughtful customer segmentation strategy, retailers can start to build a more effective creative marketing program that will resonate with their customers.

Keep reading here. 

Hormone Fluctuations & Sleep

sleeping person

How fluctuations in hormone levels can impact your sleep.

Hormones impact and direct so many of our biological processes—including sleep. Fluctuations in hormone levels often leads to disrupted sleep patterns, either temporarily or long-term. People assigned female at birth (AFAB) in particular often experience more frequent periods of hormonal fluctuations due to menstruation, pregnancy and menopause, all of which can disrupt sleep. However, some hormonal fluctuations have more to do with the amount of estrogen or testosterone a person’s body consistently produces (among other factors, of course). For example, men with less testosterone are more susceptible to obstructive sleep apnea (OSA), while studies show that estrogen treatment in women undergoing menopause can help improve sleep quality. Oftentimes, there are physical side-effects caused by changing hormone levels that can also contribute to how well we sleep. We recently explored a little bit about how melatonin impacts sleep, but we also thought it might be interesting to look into how estrogen, testosterone and other fluctuating hormones impact sleep and the varying circumstances under which people may experience disordered sleep due to shifts in their hormones.

Keep reading here.

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