Sleep Retailer eNews | June 17, 2021

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Sleep Is Still A Priority For Many Consumers

Peaceful Woman Asleep In Bed As Day Break Through Curtains

Why a greater focus on health and wellness is creating valuable opportunities for mattress sellers

Sales for mattresses, sleep accessories and bedroom furniture hit record highs during the pandemic as many consumers looked to invest in both their health and their homes. But as more states start to fully re-open, the question on everyone’s mind has been: will that interest in sleep products continue once there are other things to do and other places to spend money? New research is showing that, even with more options on the table, many consumers are still thinking about sleep—for a few different reasons. While some people are still suffering from so-called “corona-somnia,” others have simply opened their eyes to just how good it feels to be well-rested. Overall, consumers remain more focused than ever on health and wellness—and sleep plays a major role in that. But is that interest enough to continue to drive bedding sales? 

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The Enduring Value Of Brick-And-Mortar Retail

Owner of shop is hanging an open sign in the window of her shop

What is the future of mattress retail? Will it be in-store or online? While the pandemic initially revealed how essential it was to have a nimble ecommerce program in place—it is becoming increasingly clear just how important brick-and-mortar continues to be at this stage. Whether through stand-alone showroom spaces or traditional retail partnerships, more and more direct-to-consumer mattress brands are embracing in-person shopping and seeing real sales benefits as a result. Now, with more states lifting their COVID-safety mandates as vaccination rates go up, retailers and brands are reinvesting in brick-and-mortar—and reimagining the in-store experience for a post-pandemic world.

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The Impacts Of Grief On Sleep

grief and sleep - lit candles

Losing someone close to you can make you feel as though you’ve lost a limb. It can cause changes in mood, appetite and other very tangible and real physical symptoms—all depending on the nature of the loss. Grief can stem from a variety of changes in your life: the death of a loved one or friend, a breakup or divorce, loss of financial security and more. And, as with most experiences in life, grief can also impact your sleep. Sleep disturbances during bereavement can come in a variety of forms, just as grief can look and feel different for different people. Sleep disturbances during bereavement are caused by the experience of grief, but at the same time, loss of sleep during the mourning period can exacerbate some of the natural emotional reactions that commonly occur following a loss.

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