Sleep Retailer eNews | January 10th, 2019

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Preview the upcoming winter issue before it goes live online on January 23rd.

On the latest episode of the Sleep Retailer Podcast, Chris Schriever, Gretchen Kast and Elaina Hundley discuss the upcoming issue’s top stories - including our exclusive cover story with Diamond Mattress, a round-up of American-made roll-pack mattresses, insights on the  design process and much more.

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CES 2019 Showcases The Latest In Sleep Tech

Monitors Show EEG Reading and Graphical Brain Model. In the Background Laboratory Man Wearing Brainwave Scanning Headset Sits in a Chair with Closed Eyes. In the Modern Brain Study Research Laboratory

With the winter Las Vegas Market just around the corner, it’s time again to look towards the city’s other major product showcase: the Consumer Electronics Show. With more than 100,000 industry attendees flocking to the event each year, CES is known as the preeminent showcase for technological innovation. In years past, the fact that bedding companies had any sort of presence at this event was news in and of itself. Just last year, we wondered if CES represented “the future of the bedding industry - or simply the latest passing fads?” But this year, there is no question that the relationship between sleep and technology not only exists, but it is only getting stronger. In fact, the sleep-tech section of the show has grown by 22% since 2018, “making it one of the fastest-growing concentrations in the hot digital health, wellness and fitness area.” Instead of focusing on the lifestyle or convenience aspects of sleep tech, this year’s products are much more centered on sleep health,  gathering “valuable intelligence on our sleep patterns and needs” and then providing active solutions to optimize sleep quality.

From high-tech wearables and breathing monitors to smart beds and even a “digital detox” tool, we’ve highlighted some of the most interesting sleep technology on display at CES 2019.

Today’s consumers have become more familiar with health tracking devices and wearables over the years, but Beddr has designed a different kind of tracker with its new SleepTuner. Instead of wearing the device on the wrist, or clipped onto clothing, the SleepTuner is placed directly onto the forehead via medical-grade hypoallergenic adhesive stickers. Roughly the size of a SD card and lighter than a nickel, the device includes both a blood oxygen sensor and an accelerometer to monitor both breathing and positioning during sleep. The sensor tracks the user’s Sp02—an estimate of how much oxygen is in the blood—to monitor any “stopped breathing events,” which can prevent the body from entering REM sleep or even falling asleep at all. By combining this data with the information from the accelerometer, the SleepTuner is able to provide valuable information on how your body’s positioning can affect your breathing and, in turn, your sleep quality. Retailing for $150, this FDA-approved device also comes with a mobile app that delivers sleep quality reporting along with recommendations for how to improve your sleep.

is a wearable device that was designed to actively lull the brain to sleep by delivering low-frequency pulses directly to the body. By replicating the low-frequency waves that occur naturally in the brain during sleep, the DreamOn encourages it to mimic the rhythm—which helps put you to sleep faster. Additionally, the company claims that this can also help reduce anxiety and increase mindfulness.

Dreamlight Inc
DreamLight Inc
is showcasing a new smart sleep mask that utilizes a system of light and sound to help people sleep better. Embedded speakers play natural sounds that stimulate a more relaxing environment, while internal orange lights deliver rhythmic pulses that promote deep breathing practices and mindfulness. The mask is also connected via Bluetooth to the brand’s Dreamlight App, which collects sleep data and analyzes patterns. With three models along the price spectrum (the Dreamlight Ease retails for $49, the Dreamlight Heat for $99 and Dreamlight Pro for $299), Dreamlight is an attainable sleep-aid technology for a wide range of consumers and budgets.

is spotlighting its high-tech “ergomotion intelligence” line at CES. Aimed at delivering a more personalized sleep experience, this new brand segment combines advanced adjustability features with IoT and mobile app technology. The first introduction in this new line-up is the new ei Sleep Assist mobile application. Paired with a premium adjustable base, this advanced technology makes for an integrated sleep system that offers intelligent, non-contact sleep quality monitoring and tracking. Using biometric sensors, the system measures key physiological stats including heart rate, respiration, snoring, movement and REM sleep to provide the consumer with an overall sleep quality score.

Fitbit has become synonymous with health tracking over the years—and the company has further solidified that positioning by incorporating the latest sleep-tracking technology into its newest products. The Charge 3 fitness band, along with the Versa and Ionic smartwatches all have the capability to monitor sleep stages and total sleep and awake times. The company has plans to expand its sleep-health tracking in the year ahead: just last month, Fitbit Labs unveiled the Sleep Score Beta program. This program provides users with a nightly sleep quality score (on a scale from 0 to 100) by inputting and analyzing a number of variables including time spent in REM, heart rate and physical movement. Newer device models are also equipped with a Sp02 sensor to monitor blood oxygen levels and identify potentially serious breathing disturbances.

For people who share a bed with a partner, snoring can be a major sleep obstacle. The Hupnos sleep mask was designed to address that problem head-on by helping to quiet you or your partner’s snoring. Resting directly over the nose, the mask not only monitors the occurrence of snoring and sleep positioning—but actively works to correct disordered breathing. First, the device’s corresponding app is programmed to listen for snoring noises; when one is detected, it uses a built-in accelerometer to identify the troubling sleep position. From there, the device vibrates to get you to move into a position that facilitates better breathing. As a secondary measure, the Hupnos mask also delivers increased Expiratory Positive Airway Pressure (added pressure when your exhale) which helps open up the nasal airways and minimizes snoring. All the while, the app is tracking the sleeping and snoring patterns for future review. The Hupnos sleep mask comes with a retail price point of $179.

Following its successful debut at CES 2018, Magniflex is returning to the event this year to showcase its advanced MagniSmartech sleep system. Combining the bed, base and mattress, the system utilizes sensors to monitor the sleeper’s body stats and environmental factors. In addition to its fully customizable adjustable bed base, it also features chromotherapy LED lights that have been shown to decrease inflammation, manage pain and provide anti-aging benefits. Looking beyond these high-tech details, Magniflex is pairing the system with two quality mattress models: the American Chiropractic Association certified Magnistretch 12 and the Abbraccio 10, which is made from special water-based foam.

Temperature management has become a major selling point in the mattress category in recent years. For retailers looking for a new take on this benefit, Moona has introduced advanced temperature control to the pillow category. Utilizing a water pump designed to fit on the nightstand and mimic the look of a smart speaker, the Moona pillow allows consumers to choose from three different temperature settings—ranging from roughly 71 to 97 degrees Fahrenheit. The system works by pumping water directly into a plastic layer within the pillow pad. That plastic pad is embedded within memory foam for added comfort. Beyond regulating the pillow temperature, the Moona's water pump also features built-in sensors to monitor ambient light, temperature and humidity in the room—while a motion sensor in the pillow itself aims to track sleep as well.

debuted the third iteration of its “meditation headbands” at CES 2019 - its first to feature a softer headband design. The aptly-named “Softband” first helps the user fall asleep more easily by leading them through a guided meditation. From there, it detects when they have fallen asleep and turns off the audio—but continues to utilize brain-sensors to monitor their sleep patterns. In the morning, users can refer to the Muse app to see a report on their sleep quality. In addition to offering the device itself, Muse also produces guided meditations that consumers can download via an annual subscription of $50.

Philips SmartSleep Deep Sleep
Philips has introduced a number of exciting new sleep products at CES this year, including the SmartSleep Deep Sleep headband and the SmartSleep Snoring Relief band. Both wearables combine built-in sensors with advanced technologies that actively work to improve sleep. With the Snoring Relief Band, the sensor is placed around the chest to monitor both sleep quality and body positioning. If the user rolls onto their back, a position that can make snoring worse, the device gently encourages the sleeper to return to their side. The Deep Sleep device works a little differently: it includes a soft headband and a disposable sensor that is placed behind the ear. That sensor detects when the brain has entered into “slow-wave sleep” and then delivers audible tones at precise moments during deep sleep to boost slow waves. According to Philips, this headband has been clinically proven to "help users improve their sleep quality, increase energy, boost alertness, and reduce daytime sleepiness.”

Reverie is making its second appearance at CES after a successful experience in 2018. Poised to promote sleep health at the tech-focused consumer expo, the brand continues to stay on the cutting edge of the sleep technology category. CES offers the brand a tremendous opportunity to showcase the versatility of its adjustable power base products amidst a diverse audience. Read more about the company's second CES stint in this story.

Most people know that scrolling through your smartphone before bed can be detrimental to your sleep—but it can be really challenging to break the habit. With that in mind, Seraphin developed a unique product that actually makes it easy for users to commit to a nightly “digital detox.” With the company’s “bedside book,” consumers can actually lock away their mobile devices before bed—therefore removing the temptation. While encased inside the book, the phone is essentially transformed into a relaxation device—providing light routines and ambient music. In the morning, it will serve as a smart alarm, waking users with soothing sounds or a waking light routine. The device is, of course, paired with a mobile app that monitors sleep quality along with how many times the user tries to reach for their phone during the night. This is also where users can set a “digital curfew” that will remind them to put their phone away. The platform is designed to integrate with a number of health tracking services including the Apple Watch. Retailing for $50, Seraphin will be officially rolled out this fall.

While individuals have become interested in tracking their own personal sleep patterns using devices, many new parents are much more concerned with understanding the sleep habits of their little ones. Thankfully, Sleepace has introduced a new smart device designed especially for babies up to six months old. Placed directly underneath the crib mattress, the Smart Sleep Sensor For Babies is able to track the heart rate, respiratory rate and body movements of the very young. In addition to providing peace-of-mind about the health of the child, it also functions as a smarter version of a traditional baby monitor. If the sensor cannot detect any breathing for more than 20 seconds or detects any attempts at climbing out of the crib, it alerts the parents. According to the company, the algorithmic technology has been specifically tailored for babies and their sleep habits. For consumers worried about elderly parents, Sleepace also offers similar technology designed for older consumers as well.

When you think of sleep technology, you most likely think of products that are used at night, in bed. But one new company, Urgotech, is instead focusing on training the brain during the daytime hours in order to get better sleep later. The company’s Urgonight system features a sensor-enable headband and a corresponding mobile app. It works by first taking an EEG of the brain via the headband, then uses this data to show the user imagery on their smartphone that helps them produce more slow-wave brain activity during the night. According to the company’s research, people that commit to three 20-minute sessions a week for the course of three months will see noticeably better sleep; on average, participants fell asleep 40% faster and reduced the number of times they woke up during the night by half.

Sleep Number
Sleep Number has become a major staple at CES—and this year is no exception. While the company didn’t introduce any new products, it has instead hosted a number of popular panels and summits designed to advance the conversation around sleep, health and technology. For its “Sleep As The Competitive Edge” panel, Sleep Number welcomed well-known athletes, experts and icons to the stage, including: NFL player Harrison Smith, Olympic Gold Medalist Gwen Jorgensen, Arianna Huffington and Dr. Eve VanCauter. Along with Sleep Number CEO Shelly Ibach and GENYOUth CEO Alexis Glick, the panelists discussed the benefits of sleep tracking—and its direct correlation to performance.

“I can’t perform without being a very well-oiled machine and making sure that everything is healthy,” Jorgensen explained. “I write down how I slept the previous night, how many hours I slept and how the quality of sleep was, and my resting heart rate, which is something I can get from the SleepIQ app. I really noticed a big correlation between my sleep quality, my resting heart rate, and if I’m getting sick or if I’m staying healthy or if I’m overtraining or doing the appropriate amount of training. Those are things that have allowed me to push myself…I prevent myself from getting sick and injured.”

In addition to reaffirming the connection between sleep, well-being and recovery, this panel also served as an opportunity for Sleep Number to signal towards its future goals.

“We are at the beginning, the forefront of a digital health revolution,” Ibach said. “Today you can learn vital metrics and the bed is using advanced analytics and an algorithm to give you all of the information, and to determine when your vital metrics are outside of the norm. In the future, our 360 smart bed will be smart enough to be able to predict health issues and identify things like sleep apnea or restless leg syndrome. Or even the onset of a heart attack or stroke.”

As the sleep technology industry continues to push forward, it’s companies like Sleep Number that are leading the charge—giving people more control of their health, wellness and physical performance through biometric sleep data.

Read more here, here, here, here, and here

Sleep Tips For Surviving Vegas Market

Brought to you by Reverie

It’s that time of year again! Our twice-a-year furniture market extravaganza in fabulous Las Vegas. For those of us in the bedding industry, this means talking all about the latest in sleep products and then not sleeping at all.

It can be exhausting, but there are a few things you can do to make it easier. Here’s how to prep your sleep for Vegas market.

Vegas Sleep Survival Guide

If you’re already short on sleep, my advice is simple: sleep more now (like, seriously, right now).

  • Take naps.
  • Go to bed earlier.
  • Sleep in.

You don’t want to pile sleep deprivation on sleep deprivation: one study showed those running on less than 6 hours of sleep showed the same levels of cognitive dysfunction than those who pulled two back-to-back all nighters. So tired folks: get some sleep before your wheeling and dealing in Vegas. Your brain (and company) will thank you.

Here is a recommended schedule for the days leading up to your trip:

East Coasters/Flatlanders Vegas is three time zones away.

  • Give yourself three days to adjust, pushing your bedtime and wake up an hour later each night.
  • For example: if you’re flying in on Friday, start adjusting Tuesday night. Instead of going to bed from 10:30 p.m. - 6:30 p.m. you would try to go to bed from 11:30 p.m. - 7:30 a.m.
  • Each day, keep pushing your bedtime and wake up times back by a half-hour to an hour without sacrificing the duration of your sleep (getting ENOUGH sleep takes priority in this case to a later bedtime).

Central time zone Vegas is two time zones away.

  • Give yourself two days to adjust, pushing your bedtime and wake up an hour later each night.
  • For example: you’re flying in on Friday, so start adjusting Wednesday night. Instead of going to bed from 10:30 p.m. - 6:30 p.m., you would try to go to bed at 11:30 p.m. - 7:30 a.m.
  • The next night, push your bedtime and wake up times back another hour without sacrificing the duration of your sleep (getting ENOUGH sleep takes priority in this case to a later bedtime).

Mountain timezone Vegas is one time zone away.

  • Lucky you! You only have to adjust one hour.
  • The night before you leave, try to go to bed and wake up an hour later than usual.


  • Eye mask
  • Ear plugs (the city never sleeps!)
  • Anything that is part of your home bedtime routine: reading a book, a magazine, essential oil, your usual pajamas or lack thereof. Whatever you can do to keep a consistent thread between home and travel will benefit your sleep.

You probably won’t be getting MORE sleep than usual in Vegas so it’s very important to protect the sleep you do get with a few tools for light-blocking and noise-blocking.


  • Permission to nap. A jacket with a hood, a neck pillow, or noise-cancelling headphones will all help in this endeavor.


  • As they say, “When in Rome (or The Venetian)...” Start acting like you’re on Vegas time. Your sleep pregaming will pay off here.
  • Pay attention to your light. If it’s daytime, seek light. If it’s nighttime, seek darkness as much as possible. This will help your circadian rhythm do a hard restart.

And now, some sleep science.

Nerd out with me briefly here as we talk about dolphins. Yes, dolphins.

So dolphins have this cool ability to put half of their brain to sleep while the other half stays awake. This is thought to be so they can stay alert and ward off predators and not drown in the ocean, that sort of thing. It’s called unihemispheric sleep. There’s your six-point word for the day.

Anyway, humans can’t do this (giant bummer, I know). BUT. Brain scans have shown that we exhibit a sort of baby version of this unihemispheric sleep: in that there’s a little more activity and alertness in half of our brain when we’re sleeping in a new place. Tracking?

So when you sleep in the hotel on the first night, you’re kiiind of like a dolphin in that half your brain is sleeping a little lighter to watch out for a rogue zipliner who might come crashing through your window (which isn’t actually going to happen, but your ancestors had to go through a lot, OK?). So, to counteract all of these survivalist instincts of ours, an eye mask and ear plugs will help that lively half of your brain shut down a little more, and help you sleep better on the first night in Vegas.

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