Sleep Retailer eNews | February 11, 2021

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Reimagining The Product Launch

Funny happy family mum and little cute son having fun pillow fight on bed

Why Now Is The Time To Change The Way We Introduce Bedding Products

While the pandemic has had a clear impact on many different facets of the bedding industry, one perhaps unexpected outcome has been a shift in not just how products are being brought to market—but when. In recent years, companies have stuck to a pretty steady schedule: major roll-outs debuted in January at the Las Vegas Market, with smaller intros and minor tweaks coming out later in the year. With the Winter Las Vegas Market rescheduled for April, that timeline has already been disrupted and a number of companies are simply leaning into it, choosing to do away with their standard practices. With these changes underfoot, that got us thinking about product introductions and promotion cycles more generally—not just from the manufacturer side, but at the retail level as well. With the normal ways of doing things out the window, is this an opportunity to shake free of outdated traditions?

Keep reading here.

Why Mobile Communication Is Key In Retail 

Man texting

Brought To You By Opt-in Mobile Solutions

While text communication has long been touted as an important avenue through which to connect with consumers, the COVID-19 pandemic has highlighted just how valuable mobile messaging really is and how much customers appreciate it.

Surveys show that time spent on mobile devices has grown 30% during the pandemic and some retailers are even seeing 100% open-rates on text messages. We've outlined some key benefits of integrating mobile communication into your communication and customer service strategy.

Keep reading here.

Seasonal Affective Disorder, Sleep & Light Therapy

Man sitting in front of a light therapy lamp, a common treatment for seasonal affective disorder

If you are feeling a little extra down this year, you’re not alone. But are you experiencing SAD?

It’s that time of year again; the time just after the holidays when the days are shorter, we get less light and spring blooms are three whole months away. This time of year can be especially tough for east coasters—and in 2021, the pandemic is definitely not helping anybody. If you are feeling the blues lately, you are most definitely not alone. However, it could be more than just the blues. 4-6% of Americans experience what is called Seasonal Affective Disorder (SAD). SAD can impact mood and can also disrupt your sleep. Because we know SAD is hitting especially hard this year, we thought it would be a good time to explore the science behind light therapy, a common treatment for SAD.

Keep reading here. 

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